Brightstar ’ s latest exclusive products were available to be handled and tested
The pavilion ’ s striking LED wall changed colour to match the mood of the event
In BrIEF
What : A stand that makes a statement Who : Brightstar , GES and Blitz by GES
Where : Mobile World Congress in Barcelona ’ s Fira Gran Via
When : 27 February-2 March 2017 journey that made them understand that we understood their business , their channel and that we had solutions for them in relation to their strategy .”
There were three tailored customer experiences in the pavilion , enabling the Brightstar team to take visitors on an immersive journey through the brand – telling multiple stories so that visitors could see , feel and experience their technology .
On the GES side , the company utilised its internal teams , consulting with experts from its technical production business Blitz by GES to come up with new and creative ideas about the design and features of the space . The theme of the pavilion was centered around ‘ bright thinking ’, and it was brightly lit internally and externally , with experts , or ‘ Bright Sparks ’ as they were known , guiding visitors through the brand , ‘ Bright Thinking ’ product bars for discussions about the company ’ s offering , and ‘ Bright Labs ’ for client meetings .
“ The feedback from people coming in was it was the best stand out of all eight of the halls , because we were so innovative in our approach and the different types of things that we were doing ,” continues Timmons . “ It
was everything , from virtual reality to having a Soho House-style area for customers to relax in , to our meeting rooms . We really went into the detail ensuring that it actually touched every point that we needed for our customer experience .
“ Customers absolutely loved it and some came back every day to spend time in the stands .”
The Brightstar stand , as a marketing channel , allowed the company to combine the look and feel of its new brand image with examples of how it will be put into practice within the organisation .
Winter 2017 / 18 in association with GES engage
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