engage magazine issue 006/\'08 - Page 56

56 ASK ENGAGE Quick Guide Choose the right website for your business businesses need a website but many find there are huge benefits to having one. Not only can a website bring a company new customers but it can also enhance a business’s reputation In this issue engage’s Colette Machado looks at how to find the right website for your business. If you do have a website it is important to be aware that this is your shop window. This is where potential customers will form their first opinions of your business. It is therefore extremely important to make sure that the website you design, or preferably have designed for you by a professional web designer, looks professional, is free from mistakes, is user-friendly (easy to navigate) and generally does your business justice. I actually believe it is better to not have a website than to have one that is poorly designed, has poor colour choices and is full of mistakes. HOW TO PART 6 Not all What type of website does your business require? To establish the type of website you need for your business or, in fact to decide whether you need one at all, ε½Τ΅ΥΝЁ­Ή½άέ‘…Ёε½Υȁ‰ΥΝ₯Ή•Ν́½‰©•Ρ₯ٕ́…Ι”θƒŠˆΌε½Τέ…ΉΠ„έ•‰Ν₯Ρ”έ‘•Ι”ΥΝΡ½΅•Ί…Έ‰Υ䁙ɽ΄₯Ё½Θ‘Όε½Τέ…ΉΠ½Ή”Ρ‘…Ё₯́ͽ±•±δ™½ΘΑΙ½΅½Ρ₯ΉœΡ‘”Ν•ΙΩ₯•Μ½˜ε½Υȁ‰ΥΝ₯Ή•Ν́…Ή…₯Ή₯Ήœ΅½Ι”ΥΝΡ½΅•ΙΜόƒŠˆΙ”ε½ΥȁΑ½Ρ•ΉΡ₯…°ΥΝΡ½΅•ΙΜƒŠL±½…°½ΘΉ…Ρ₯½Έ΅έ₯‘”ό‘½΅•ΝΡ₯Œ±•…Ή₯Ήœ½΅Α…Ήδ½Α•Ι…Ρ₯Ήœ₯Έ„ΝΑ•₯™₯Œ…Ι•„½˜Ή½ΙΡ 1½Ή‘½Έέ½Υ±ΑΙ½‰…‰±δΉ½ΠΉ••„έ•‰Ν₯Ρ”…́΅Υ …́„‰Ι₯­±…ε₯Ήœ™₯Ι΄Ρ‘…Ёέ₯±°ΡΙ…Ω•°…Ι½Ν́1½Ή‘½Έ½Θ‰•ε½Ή°™½Θ₯Ρ́±₯•ΉΡΜΈ%Ё₯́…±ΝΌέ½ΙΡ ™₯Ή‘₯Ήœ½ΥЁݑ•Ρ‘•Θε½ΥȁΑ½Ρ•ΉΡ₯…°ΥΝΡ½΅•ΊΥΝ”Ρ‘”₯ΉΡ•ΙΉ•Π…Ή½΅ΑΥΡ•ΙΜΈ%˜Ή½Π°ε½Τ½Υ±‰”έ…ΝΡ₯Ήœε½ΥȁΡ₯΅”…Ή΅½Ή•δΝ•ΡΡ₯ΉœΥΐ„έ•‰Ν₯Ρ”Έ() ΥΝ₯Ή•Ν́ݕ‰Ν₯ѕ́™…±°₯ΉΡΌΡέΌ…Ρ•½Ι₯•Μ聍ΥΝΡ½΅•Θ΅™½ΥΝ•έ•‰Ν₯ѕ́…ΉΝ…±•Μ΅½Ι₯•ΉΡ…Ρ•έ•‰Ν₯Ρ•ΜΈ ΥΝΡ½΅•Θ΅™½ΥΝ•έ•‰Ν₯ѕ́Q‘₯́ΡεΑ”½˜έ•‰Ν₯Ρ”•Ή•Ι…ѕ́±•…‘́™½Θε½Υȁ½΅Α…ΉδΈQ‘”έ•‰Ν₯Ρ”₯́Ν₯΅₯±…ȁѼ„…Ρ…±½Υ”½Θ‰Ι½‘ΥΙ”…́₯Ё•Ή•Ι…±±δΑΙ½΅½Ρ•Με½Υȁ͕ΙΩ₯•Μ₯Ή±Υ‘₯Ήœε½ΥȁΑΙ₯•Μ…Ή½Ρ‘•ΘΥΝ•™Υ°₯Ή™½Ι΅…Ρ₯½ΈΈM…±•Μ΅½Ι₯•ΉΡ…Ρ•έ•‰Ν₯ѕ́Q‘₯́ΡεΑ”½˜έ•‰Ν₯Ρ”™½Ύ͕½ΈΝ…±•Μ…ΉΡ‘•Ι•™½Ι”‘…́ё”…‰₯±₯ΡδΡΌΡ…­”Α…ε΅•ΉΡ́½ΈΡ‘”Ν₯Ρ”Έ ΥΝΡ½΅•Ί…Έ±½½¬…Ёε½ΥȁΑΙ½‘ՍΡ́…ΉΝ•ΙΩ₯•Μ½ΈΡ‘”₯ΉΡ•ΙΉ•Π…ΉΑ±…”½Ι‘•ΙΜΈe½Τέ₯±°Ή••ΡΌ½‰Ρ…₯ΈΡ‘”Ι•±•Ω…ΉΠ₯Ή™½Ι΅…Ρ₯½Έ…Ή…‘Ω₯”…‰½ΥЁ½Ή±₯Ή”ΡΙ…ΉΝ…Ρ₯½ΉΜ™½ΘΡ‘₯́ΡεΑ”½˜έ•‰Ν₯Ρ”Έ₯™™•Ι•ΉΠΡεΑ•Μ½˜έ•‰Ν₯ѕ́5₯ΙΌέ•‰Ν₯Ρ”θQ‘₯́ΡεΑ”½˜έ•‰Ν₯Ρ”ΥΝΥ…±±δ½ΉΝ₯ΝΡ́½˜½Ή”½ΘΡέΌέ•ˆΑ…•ΜΈ%Ё…Έ‰”•αΡΙ•΅•±δΝ₯΅Α±”…Ή₯Ή•αΑ•ΉΝ₯Ω”ΡΌΙ•…Ρ”…ΉΡ‘•Ι•™½Ι”Ω•Ι䁕™™•Ρ₯Ω”™½Θ„Ν΅…±°‰ΥΝ₯Ή•Ν́ё…ЁΝ₯΅Α±δέ…ΉΡ́Α½Ρ•ΉΡ₯…°ΥΝΡ½΅•ΊѼ­Ή½ά‰…Ν₯Œ₯Ή™½Ι΅…Ρ₯½Έ…‰½ΥЁё”‰ΥΝ₯Ή•ΝΜΈ%Ё₯Ή±Υ‘•Μ‘₯Ι•Ρ₯½ΉΜ°…Ή½ΉΡ…Π₯Ή™½Ι΅…Ρ₯½ΈΈ()%˜ε½Τ‘…Ω”„‰ΥΝ₯Ή•ΝΜƒŠL‰•½΅”΅½Ι”Ω₯Ν₯‰±”ƒŠLΙ•₯Νѕȁ₯ЁΙ•”½ΈέέάΉ•Ή…•΅……ι₯Ή”ΉΌΉΥ¬1…ɝ•Θ½Ι…Ή₯Ν…Ρ₯½ΉΜέ…ΉΠΡΌέ½Ι¬έ₯Ρ ₯Ω•ΙΝ”MΥΑΑ±₯•ΙΜΈ()•Ή…”πΥ¬%MMUM%`€Θΐΐΰ((