engage magazine issue 004 \'07 - Page 77

BUSINESS BOOKS 77 Book Reviews In this issue books reviewer Caroline Lashley takes a look at three new business titles. Caroline Lashley runs The Editor’s Office, a PR consultancy helping small businesses and entrepreneurs gain basic skills in public relations. She is also the publisher and editor of small business ezine, Sister Business UK. Caroline can be contacted via email at theeditorsoffice@yahoo.co.uk siness understanding which will allow you to target customers, sell effectively, and spot ]ܝ[]Y\ˈ[H[[][YXHو[\[[H\[X\YX\][ܛX][ۈ HHYHݙ\Y[]\X[]HZY Y܈X\]\ܝH[Y\X[ݚY\ˈ[H[[ۙXY[\X\\[\^\[\\[ۜ[X\[\Y]H[\\Y\&H]]Y\[^[Z[H]Y\[ۜXYX[\\[\ˈH[Yܘ\\[\X HXY\\Xܙ[H\ۈHXوH8'ۙHوH[[\ܝ[\Y\܈X\ٝ[Q\\XY\\8'KXY\\\Y][]H\[H]]Y] YH܈[]\]K[\YZ[Hݙ\X[\[\HPKH[XY\\HZ\HZYܝ\XY Y[[XY\\\8'ܙX][[\ۛY[[XWH\[H[][\YY\[X[\HZ\[]YX[[X]H[X[8'KH\]YY[\XZ[\X\Έ[[[Y[[XY][[XY[[۝Z[[ܚY\ \Y]ܚXH]XY\[X\[H\[[]ۈ[\X[ ][YYY\\ˈ[]\H8'ܞx'H\HX\و]Y\[ۜ\YۙY][X[XY\[[X]][[Z\ۈ[]YX[XY\\[H[X\[[][[[\H[[\[ۙ][K][X[KH[HY8$XY\\[X[Y[Y[\HH[YHH\\[ܙKH\[&]\[\[XXH\X\[HY[\]H]XZ[] ]]܎[Y\Y[^HX\\\\TГ L NLLMMHXN0M NBH[Yܘ\\[\X8$]YH \ܛX[B']YH\ۙHوH[\[\X\][XZH[\\[H[ܙHX\ٝ[[ٚ]XH[[\\]]ܜ8'H]\\ˈٙ\[XX[YXHۈZY[\\[\[ۜYX][[[ۈ][[ZY[HۈܙX][[X[ۈ[]ܚ]YH \ܛX[H\H]XY\XY[]\\XY\\ ]YY[XZ[\]YH \ܛX[H\H]Z[Y\\H[YHوHX\ۜHZ\[\[Y\[Y][Y\]Hˈ]XوH\\ۈ\[ۋۙHوH^H\Xو[[H\[\ˈ][\]\[XYܘ[\XXY\[[XYH[\Y[ [[H]\H[XZ[Z[H]YH[ܙX\HZ\\ܛX[H[و\Kٚ]ۘH^H[[H[YHXX[H H]YZ]YH\HX^HZHH[HX[HY ][[Y]]ZYHܝHYܝYHZ[Hو[[H\[\\XZH]\\YYH\XH]]][X[H[]K]]܎[Y\Y[^HX\\\\TГ L NLLMMHXN0M NBHZYH[[[\\[\‹HH[[X]Hܚ؛܈\[\ۙ\Y[x&\H]XX[][ۜ HXZ[Y[][ۈوH[]X[K\\ۙHوH[ZYܝ\ZY\x&]HYHXܛ[XY[^H[YK[X\K]]\HZYK]\XY]\][[XH[H[\[]\[\[]\\]Z\Y[[[\ۈX\ܚ][\[X\\ H\Y[][ۈوKܙX][H]X\HوYYXH۝X[ܙX][H[[ۘ[[ Y\و[HX]]Y\[x&]H\YY]ݙ\ L[۝܈^[\JK][\X[HX]\HX\\\\[HX\Y \ܚXY\8'YX[܈[\[]\'K[[[\\[\\\]^\X\ݚYH[H]H[[HYY[\ۈ[ܛ[\\[\ˈ[ۙYH\\[X\[Z[X]H˜\Xˈ˝ZX\[Y\\\HHۛY[Y\\X[[Hۈ[\\]\]]܎[ۚXH]HX\\PTГM L NMMML KL NXN0MK \XX\][‘\XX\][\[ؘXHH[ YYX]HܛHوX\][ˈ][Y\\XXZ[[XY][[X\][[[XZ[X\][ˈ][[H]H۝X][\\Y\]ܙX]\X\XH[[H\Y]]]\HY[H\\Y܈\\ۜKX]X\][[\\[\H^\YNH]Y\[\\و\XX\][8$]X\KXY][[]\XXZ[ [[X\][[[XZ[[^X\][‚TUUSӂH]H]HY\و8&HZYH[[[\\[\&HHۈH]H[YHXY\ˈ[HH[\H[\H[]Y\[ێ]\HY[][ۈوT[[\[\8&SSSTTST&HTUUSӋ[YHXY^[KY[LK]\۝Y[ HY ۙۋLM PR X\H[YH[\KY\[XZ[Y\[H^][YH[\ۙH\H]H[\[HH\]H[Y\XZ]Y]HܜX[\TQHT [YHZ‚