engage magazine issue 004 \'07 - Page 62

62 BUSINESS SUCCESS Reggae Reggae Sauce Peter Jones on Levi Roots: “Levi’s entrance on Dragon’s Den, playing the guitar and singing his Reggae Reggae Sauce song, got my interest immediately. He was charismatic and oozing passion about his product and even though he struggled with the maths in relation to a potential order, I knew I wanted to work with him. I use my gut instinct a lot in business and felt that Levi had something special that would make his product a success if he got in front of the right people with my help. Coupled with this, I felt he was a genuinely nice guy who deserved a break and I was pleased to be in a position to make that happen. “Since the show we have developed a great working rapport and have achieved amazing results at lightening speed with Sainsbury’s, who pulled out all the stops to get his prod ՍЁѡٕ́́͡ѽɕ́ݥѡȁݕ́1٧éɅɅé%Ё͍́ɥ́ɕɐɕЁɕхѽѡЁЁѥՕ́ѼM͉éѕЁ͕ɽՍ̸9ܰ1٤́ɕЁͥѥѼեȁɅݔɔЁѡȁѥѕɹѥչѥ̰́ݕ́ѡٕЁɅɽՍ́ݥѠѡ͕ɕЁɕͅՍЁѡЁЁqQɕЁѡЁ1٤́ѡаݥѠѡ́Ս́ѕѥɕ́ɕѡ݅́Ѽ͔́ɽѼɅѡ̰ѥձɱչѼѡȁɕ́ɕ丁Mѡ$ѽхЁɕлt(+aIIMՍd́܁M͉ѽɕ̸ɔѡɔ́ѼѡɅɡٕ́+qѕ丁QɽՍЁ́፱ͥٔѼM͉䁙ȁͥѡ́ѡݗeɽՍѡȁͅՍ́ɉՔЁѡЁݗeɔЁ٥ѡͅՍѼɽ܁ЁѕȁЁݥمѼѡ͵ȁͥ́ͼѡЁٕ͡ ɥѽ9Ѡ1ѡȁɕ́ݥѼ͕аݡ́ȁѡQɗéͼЁѕɕЁɽѡȁɵɭ́́ɽɽɥȁᅵЁݗeѼѡЁݡѡɅЁݥѠM͉䁕̻t()ḾЁՔѡЁԁɔɕѱ䁥ٽٕɽɅݥѠͥٽٕ+qe̸%ӊéѡaIфIչӊd$ѡЁͥ她եхȸQɗeՕЁͥ́ѕɅ䁅ѥ́ѡɽɅѽt()]ЁݽձԁͅѼ役ݡ́ѡЁхѥ́ȁȁݸͥ+qȁɕ͕ɍ5ɔԁ܁ȁɭиeԁɕЁɽՍЁЁӊéѡͽѡЁ͕́ѡɽՍи%ЁͻeЁѕȁ܁ȁɽՍЁ̰ԁeЁٔѡͽȁɽՍЁݽeЁЁ՝лt$ѡЁݡЁݽѡȁ݅́䁅ѥՑ$ЁݕЁѡɔѡ͵t()]ԁݕɔɽݥԁٕȁ٥ͥͅ͵+q$݅́܁ѡЁ'eaͽѡd aͽd$݅́݅́ɕи$MɔѥQѡȁ́eи'eɕɥє䰁ѡѡȁ́ݽձeи$݅́ѥ՝ѡ՝t()eԁٔݕݸIѥЁȁݕٕȀ啅́ԁ͕ɕЁѡЁͥ́ȁЁٔIѱ䰁ԁݕɔսѕ́ͅ她ѡЁԁeЁ݅ЁѼѡЃa!dԁЁ݅ЁѼɥIͥѼѡ%́ѡ́ɕ+qe̸5ͥѽѡȁ$݅ЁѼɥIͥѼѡɕɽи$eЁ݅ЁѼхЁɕͥ'eɕ䁱݅ɐѼѡлt()9܁ѡЁԁɔՍ͙հͥ͵ɔȃa՝dݡЁɔȁ́́ȁѡɔ+q$Ё݅ЁѼ͕䁍ɕɅɕ䁙䁡䁅͔ЁѼͥt()լ()%MMU=UH((0