engage magazine issue 004 \'07 - Page 57

POWERFUL PARTNERSHIPS 57 Partnerships and Consortia This brings us to the top ten reasons to work in partnership, with affiliates or through consortia. More clout1 clients2 More cash3 More credibility4 More competitive5 More capacity6 More creativity7 More cooperation8 capital9 More 10 capabilities Ultimately developing partnerships, affiliates, consortia – and other joint working arrangements - means you can hit above your weight. It means that you can build a strong business and steady income more swiftly than you might if you’re fighting the tide alone. It means that you’re able to give yourself a competitive edge and even work with those who might otherwise be competitors. What’s more as a small business or entrepreneur the chances are that there’s a limit to your skills-base, expertise, resources or capacity and this is a powerful way