engage magazine issue 004 \'07 - Page 56

56 POWERFUL PARTNERSHIPS Partnerships and Consortia Building Successful Partnerships (Consortia) Leading UK-based life & business coach and motivational speaker Rasheed Ogunlaru gives his view on building powerful partnerships One of the most powerful ways to grow your business, secure more business, increase your profits and attract more clients is to work in partnership and consortia. If you’re looking to seriously expand your business or to land large contracts then this is something you should definitely look at. Working in partnership is nothing new, large businesses have been doing it for decades but it is relatively well kept secret among small and new business. The chances are that if you’re reading this you’re either an entrepreneur or a small business owner. The reality of that usually is – unless you’re already rich from a previous business, career, family or lottery win – that cash and clout is a key and limited resource for you. illustration: Matt Rock engage | uk ISSUE FOUR 2007