engage magazine issue 003 \\\\\\\\\\\\\\\'07 - Page 11

NEWS FOCUS 11 News Levi Roots spices up the Dragon’s Den On the first night of the fourth Dragon’s Den series on the BBC, viewers were lucky enough to have caught Reggae singer/songwriter/producer Levi Roots pitching his Reggae Reggae Sauce to the Dragons. Levi pitched in style, choosing an original entrance to the Den - he walked up the stairs singing and playing his guitar to a catchy Reggae Reggae Sauce jingle. He was able to walk away with the £50,000 that he requested to manufacture his spicy and jerk Reggae Reggae Sauce. The two Dragons that went in on the deal were Peter Jones and Richard Farleigh who together will receive 40% of the company’s shares. Not a bad deal considering Levi (Keith) has been using his own kitchen to manufacture the sauce - with most sales made at the Notting Hill Carnival. Congratulations Levi and we look forward to seeing the sauce in the stores. New guide to help small firms trade abroad An online guidance service to help UK firms looking to trade overseas has been launched, following a new survey which reveals Britain’s small businesses are reluctant to take the plunge to trade abroad due to a lack of understanding of foreign markets. The new service on businesslink.gov.uk will help businesses access information on key issues, such as VAT liabilities, customs procedures and which Incoterm (International Commercial Contract Term) to use – in plain English. The survey, conducted by Business Link, found that red tape, risks associated with new markets and a lack of understanding of the processes involved were seen to be the main obstacles to international trade. About 40% of small and mediumsized businesses cited confusion over how to deal with international paperwork as the main deterrent to trading abroad, according to Business Link. But just under half of respondents identified language barriers as the primary obstacle to international trade and just under a third expressed concerns over the risks that could be involv ѡȀĔͅɥݽɭٕ͕́ѡɕՍхЁѼɅɽ()9܁٥͍Ѽ͵͕ͥ)܁͍́չѼM5́ЁЁ٥QM5չ٥͕ȁḾѼɔ͕ͥ́ٔ́ѼݥЁɽͥ٥͕́ɽ́ѡU,Ʌͥ́ѥ̸ݥѠ͕ٕɅѡȁɝͅѥѡ%ѥє ѕɕչх́]̀% \ݥѼЁѡ́M5́ѡѼɕ́ͽѡ䁥Օ́ɅͥЀİ% \ɵ́ٔͥѼѡ܁͍ͼȰɕѕɥѡ͵́ѡȁɵ́ȰՑ٥ٕ́ɑɅ́ͥ́́ȁե䁙ɵ́ɔՉЁѼѡ% \AɅѥɅ͍Q͍͕́Ёɕ͔ѼѡٕɹЁչх́]ɭɽɕЃaхѥdФݡɕѡɽՍѥʹѼɔѡ䁥ѥѥЁɥ٥͕̰ѥձɱ䁙ȁM5̸() ɥѥѡ5ɥ啕́ѼM5մM镐ѕɥ͕̀ 5M5)Յܰ!͔1ɑ1ɐ-Ʌ ɥչȁ ᕍѥٔ Ʉ Ȱչѡɕձ́ͥЁɕ͕ɍѼM5մM镐ѕɥ͕ѡѥͅѥѡ5ɥхM5́ѡЁəɵQɕ͕ɍɥЁѡAI͕ɍ%ѥєѡ䀡AI%ɽ٥хЁхѥѥф͕ЁչȀM5̰ɕɽ́ѡU,ͽ́̀啅́ݡѡݕɔЁх͡Qɕձ́ѡɕ͕ɍѱѡѥ́ȁM5̰ٕɹаѥѥ́ѡ͔ɹݥѠѡٕͥ䁅嵕нѕɥ͔()%MMUQ!I܁լ((0