08
Feature
story
Minister launches “Cold Feet”
at Northland Shopping Centre
By Michelle Robertson, Senior Media
and Communications Advisor
Victoria’s Minister for Energy, the Hon.
Lily D’Ambrosio, launched ESV’s new
Cold Feet carbon monoxide awareness
campaign at Northland Shopping Centre
on 31 May.
The launch coincided with the start of winter
to give Victorians a hard-hitting reminder that
failing to maintain gas heaters can be deadly.
Media crews from the ABC, Seven and
Nine Networks filmed the Minister speaking about
the striking new campaign, which screened in
Victorian cinemas during winter and was also
shown on television.
The ad shows a man relaxing after dinner in
an armchair in a modern family home. Unknown
to him, his gas heater is spilling CO into the room
and the next shot we see is of his feet with a toe
tag. The line “A faulty gas heater can leave you
cold” brings home the message that CO can kill.
Building on the awareness created by
ESV’s previous ad featuring Vanessa and Scott
Robinson, Cold Feet aims to convey the message
that carbon monoxide poisoning can happen with
all types of gas heaters in old or newer homes and
that everybody should be vigilant about having
their appliances serviced.
“All gas heaters need to be serviced a
minimum of every two years by a registered
gasfitter,” said the Minister. “This applies to every
type of gas heater including wall units, central
heating units, decorative log fires and space
heaters whether they are old or newer appliances.”
Don’t be complacent: Victoria’s Minister for Energy, Lily D’Ambrosio, addresses the media to launch
ESV’s Cold Feet CO awareness campaign with Paul Fearon, Victoria’s Director of Energy Safety.
ESV had an information stand at Northland
for three days, handing out 5000 free showbags
to shoppers that contained brochures and
promotional items to spread the safety message.
To tie in with the ad, free brightly coloured
socks were handed out to adults and children to
make sure they don’t get cold feet this winter.
The children’s socks featured a special
message from Plugger and Bluey McGassygas,
the new gas character ESV has recently
added to its PowerSafe Buddies children’s
safety website.
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