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Rest in peace
By Sharon Rainsbury, Executive Manager
Media and Communications
ESV has launched a new camping safety
campaign designed to remind Victorians not
to use gas heaters in caravans, tents or cars.
The campaign follows two fatalities and
a number of near misses in recent years from
carbon monoxide poisoning.
The campaign includes an online ad (see
images below), radio ads on Spotify and also
banners on billboards, which are on display on
major roads out of Melbourne to remind those
heading off for long weekends to play it safe.
The campaign was also promoted at
the Victorian Caravan, Camping and Touring
Supershow at the Royal Melbourne Showgrounds
in February. Staff from the Gas Appliance and
Electrical Safety divisions attended, speaking to
visitors about a range of issues, including technical
specifications for caravans.