Ending Hunger in America, 2014 Hunger Report Full Report | Page 134

operations. But the mayor can improve participation through his office’s support for and promotion of the program. Mayor Ballard was happy to help. By launching Summer Servings with Mayor Ballard and Congressman André Carson, IHN knew it would attract local media attention and that would help build awareness among parents that a program exists. IHN also needed a strategy to inform parents about summer meal sites near their homes. Sponsors of summer feeding sites, usually churches or small community groups, haven’t got the budget to pay for advertising, so IHN is doing it on behalf of all 200+ sites. Resources from its partners in the business community provided the needed support. They also worked with 211, a service that connects people to local human service providers though their phone. IHN contracted with a marketing firm to conduct a survey and found very few people with knowledge of 211. Now they are promoting awareness of 211 as well. IHN’s work is showing that innovation at the BOX 4.2 WHY A PUBLIC/PRIVATE SYSTEM IS OUR NATION’S BEST CHOICE FOR FEEDING THE HUNGRY Dave Miner, Indy Hunger Network Some say that all food assistance should be handled by private charities, while others say it should all be done by government. Our experience in Indianapolis suggests both public and private resources are vital to ending hunger. We meet the needs of the hungry in our community with federal programs administered through state government (SNAP, WIC, school meals, senior nutrition) and with food provided by private charities (food banks, pantries, soup kitchens, food recovery efforts). Together these solutions meet much but not all of the need for food assistance. Let’s look at why we need government to help fight hunger. “Our experience in 1. Size of the problem—Sadly, the need for assistance is so great it Indianapolis suggests requires comprehensive approaches that are only possible with the both public and private federal programs. Figure 4.2 illustrates thi ?)??????????????(?$???????????Q=?????????M9@????????????????????????????????)?????????????t)??????????????????????????????????????????????????(?$?U??????????????????QI??????????????????????????????????)??????????????????????????????????????????????????(?$?I????????????????QA???????????????????????????????????????????I????????????????)?????????????????????????????????e???????????????????????????????????????????((??? ? ??????()?() ??????????]????%??????((