Encaustic Arts Magazine Winter 2014 | Page 62

Before embarking on creating your professional artists ’ website , you must first determine the purpose for having the website , the scope of service you desire to present to your viewers , and the level to which you want your branding to be unique . Also , using a free website hosting service or paying a premium price to get the servies you intend may also be a factor in choosing the type of internet presence that best fits your objectives .
WHY HAVE A WEBSITE ?
Most artists today know that having at least a small website presence on the internet is an important business marketing tool . It instantly gains you a worldwide reach and lets potential buyers or galleries get to know you from the comfort of their computer or mobile device .
Is a feature-rich but complicated website more desireable ? Not necessarily ! Sometimes simple hits the sweet-spot . A nice clean looking website with emphasis on displaying great pictures and short , compelling text instills confidence in your viewers , is much quicker to read , generally presents itself well on both a full computer screen and movile smart phoes or tablets , and is actually quite easy to attain in today ’ s interenet world ; oft times for a very low fee and sometimes even for free !
www . DietzArt . gallery website created with website hosting company SquareSpace . com using template ‘ Avenue ‘ 1
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1 The ‘ Avenue ’ template on SquareSpace . com was recommended to my by art coach Brainard Carey ( http :// theartworlddemystefied . com /). This website format displays beautifullly on mobile phones and tablets .