Encaustic Arts Magazine Winter 2014 | Page 61

Internet for Artists

Navigating Cyberspace on a budget - websites , blogs and social media
This is the second in a series of articles by encaustic wax and mixed media artist Tristina Dietz Elmes based on her three hour live interactive workshop for emerging and professional artists about how to economically create and cultivate an effective online presence .
In the first article of this series I presented compelling reasons why it is so important today for artists to have an easy to find internet presence . “ Having a great website , blog or social media content builds credibility for our brand in the minds of collectors , gallery owners , and even the casual viewer .” In order to get consumers to engage ( and buy ) with us online , we must create an environment for dynamic visual storytelling through great photographs of not only our artwork , but also he exciting activities we partake in as artists . And now , more than ever , the platform on which we choose to deliver our picture-rich content should be optimized for mobile and tablet or iPad ® viewing .
MAKE A WEBSITE TONIGHT !
In this article installment , I will share with you tips and tricks for creating an artist website with IMPACT . One that captures the attention and imagination of your customers and friends , and ideally is easy to create and maintain ! Your website can be as simple or as complex as your time and computer knowledge allows .