WELCOME TO OUR WORLD
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DISRUPTION NETWORKS
South Korea 4
Morocco
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CONTENTS
Indonesia
India
China
Congo
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50
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60
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WELCOME TO OUR WORLD
14 GLOBAL CONSUMPTION Facts and figures about the driving forces behind global consumption .
20 THE URBAN WORLD IS DIVERGING . AND SO ARE CONSUMERS – JAANA REMES AND JONATHAN WOETZEL In the future , not every city will be a growth market . Executives need to identify and understand the target consumer groups who are still spending robustly .
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DISRUPTION NETWORKS
26 WHO BOASTS A BILLION USERS ? There are less networks and platforms with a billion or more users to their names than you might think .
28 MAKING SENSE OF OUR NETWORKED WORLD – JOSHUA COOPER RAMO Just as the Age of Enlightenment and Industrial Revolution shaped the 18th century , it is the network age that now shapes life on Earth — and mastering it requires what Joshua Cooper Ramo calls the ‘ Seventh Sense .’
34 ELEVATE YOUR BUSINESS : THE POWER OF PLATFORM STRATEGIES – SANGEET PAUL CHOUDARY Rivalry over products is rapidly being replaced by competition over platforms . Companies must decide if to participate or compete .
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