EMB
Why
Culture
Matters
Culture: The ideas, customs and social behaviors of a
particular people or society. The attitudes characteristic of a
specific group. A system of shared assumptions and beliefs,
which governs how people behave. Whatever the definition,
‘culture’ is bounced around corporate offices, city centers and
government agendas with increasing propensity. Such is our
apparent obsession with the word, it has become a requisite
add-on for many a term: work culture, organizational culture,
street culture. But while culture has, in one form or another,
infiltrated our everyday vocabulary, how many of us can claim
to know what it means, on the ground, in reality? And more
importantly, why does it matter?
Drawing on two different perspectives that place culture at the
core of business thinking, EMB explores the concept and its
real-world relevance.
EMBreview.org 77