EMB
CULTURE,
Confidence,
& Everything In between
B
usiness leaders in emerging markets face a complex
array of issues. Some are specific to the unique set of
circumstances in which they operate, while others relate to
the broader human, logistical and strategic considerations
common to decision-makers in all corners of today’s
globalized world. Here, EMB delves into the challenges and
opportunities encountered by emerging market multinationals
as they migrate overseas, while sharing insights that could
save organizations from reputational crisis, redefine corporate
culture and revolutionize decision-making.
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