EMB
It's a First Generation
Corporate Society. p. 32
Non-Consumption is
Your Fiercest Competition
— and it is Winning. p. 37
What's Your Legacy? p. 43
FIRST GENERATION
CORPORATE SOCIETIES
From Asia, to Africa, to Latin America, the emerging markets form a rich tapestry of cultures,
landscapes and economic drivers. Yet, amid their diversity, there is a commonality that unites
many nations of the emerging world: their shared experience as first generation corporate
societies. Many have histories that date back millennia and some have given rise to entire
civilizations, but for a significant number of emerging markets, the era of corporatization is only
just dawning. This is a fact that is often overlooked by corporate leaders and one that creates
a host of unique challenges, complexities and opportunities for businesses across the globe.
From insight into the journey to corporatization, to understanding competition in a world where
non-consumption reigns, EMB explores what it means to be—and do business in—a society in
its first generation of corporate life.
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