Emerging Markets Business Summer 2016 | Page 31

EMB 5+1 REASONS TO INVEST IN IRAN Just as a group of 5+1 world powers were behind Iran’s nuclear talks, here are 5+1 reasons why foreign companies and investors should be there if and when the FDI floodgates open. MARKET SIZE. Iran is home to 80 million consumers, 73 percent of whom live in cities and 65 percent are young. Moreover, after decades of sanctions, the market is thirsty for new products that offer something other than “made in Iran”. GEOGRAPHICAL LOCATION. Iran's location places it within a five-hour flight of four billion people world-wide. Having a presence inside Iran would open corporate doors to the Gulf region, Pakistan, India, Afghanistan and most of the CIS countries, as well as China and a host of African markets. In addition to significant monetary wealth, Iran also boasts a wealth of human resources. Approximately 64 percent of the Iranian people are under the age of 35 years old, and the na‑ tion is well-educated compared to several other emerging markets. For instance, 13.3 percent of the population holds a bachelor’s degree, compared to 12.5 percent in Mexico, 11.7 percent in Brazil and 6.9 percent in Indonesia. Further‑ more, there are 4.4 million students at university in Iran, with females representing more than 60 percent of that figure. At undergraduate level, 44 percent of students are majoring in sciences, technology, engineering and mathematics. More broadly, Iran’s illiteracy rate stands at less than 13 percent of the total population and at only two percent among young people between 15 and 24 years old. These statistics fall into the context of a country in which the majority of the population (73 percent) resides in cities—the hubs of Iran’s economic growth and of future foreign investment. With the numbers stacking up, Iran appears to have two key parts of the ‘doing business’ formula: the money and the human capital. But so do many other countries around the world. The big question here is: what does Iran have that the others don’t? For Dr. Mohammad Reza Monjazeb, faculty member of the University of Economic Sciences in Tehran, the lifting of sanctions on Iran has played a big part in increasing the country’s appeal amongst international companies. “The sanctions gave Iran’s economy a big challenge to try and succeed without international help, and they did,” Monjazeb says. (The Iranian GDP per capita is around US$17,000—that’s higher than China and Brazil, despite the sanctions). “A lot of companies have already  started planning to invest in Iran, and that’s just the beginning”, he continues. CASH FLOW. At a time when the world is cash-poor, Iran’s coffers are filling fast. Just a few hours after the sanctions were lifted, Iran received more than US$42 billion of its own money, and there is more to come with the country expected to receive another US$58 billion over the next few months. LOW EXCHANGE RATES AND LOW CURRENCY VALUES. The lifting of sanctions has allowed Iran to restore its frozen funds abroad, the value of which is estimated at a combined total of US$100 billion dollars. These funds were racked up in large part from Iran’s oil sales, but had laid dormant in global banks during the sanction years. Moving forward, this new cash injection is set to contribute to increasing the exchange rate of the Iranian rial and the financing of projects. So, invest now—be it with US dollars, euros or British pounds—and you and your company stand to gain. RAW MATERIALS. Iran is one of the richest countries on Earth where raw materials such as oil, gas and water are concerned. As a result, related industries including steel and agriculture are also full of potential. Moreover, for companies and investors looking to set up shop inside Iran, there would be little need to import goods or services from outside. CHEAP YET SKILLED LABOR. The relatively cheap Iranian rial combined with Iran’s high unemployment rate of 17.5 percent among men and 35 percent among women, bodes well for companies seeking to employ skilled and well-educated human capital at economical rates. It’s worth noting that the minimum wage in Iran is US$198 dollars per month for a skilled worker, which is not vastly more costly to companies than the US$185 per month minimum in China and US$180 in India. EMBreview.org  29