Emerging Markets Business Summer 2016 | Page 25

EMB IS IT TIME TO INVEST? Iran: an oil-rich Islamic state that occupies 1.65 million square kilometers of West Asia and hosts around 80 million residents. Cuba: a Caribbean island nation renowned for its rum, cigars and a Communist regime that has ruled its inhabitants— currently 11.2 million—since 1959. Save for revolutionary icons that have long divided public opinion, on the face of it, Cuba and Iran share little in common. But there is one thing that has united the two countries for decades: a long and crippling legacy of sanctions. Since 1979 in the case of Iran and as far back as 1960 for Cuba, the imposition of trade embargos along with other political and economic restrictions imposed by the USA and its allies, have hindered the countries’ growth and development. But times are changing. Where embargos once connected the two, newfound freedom heralded by the gradual lifting of sanctions now promises to be the defining feature of this unlikely bond. Of course, it is far too early to predict how events will unfold or to prophesize about the long-term impacts that sanctionlifting will have, but that isn’t stopping analysts and the international business community from trying, as they seek to determine if Cuba and Iran are primed for foreign investment. Figures in US$ billions. Source: World Bank EMBreview.org  23