EMC 2014 Total Customer Experience Annual Report - Page 22

TCE IS… OUR SHARED JOURNEY TODAY & TOMORROW As we continue to help customers transition to the 3rd platform, there will be exponentially more data and information available to mine. The next phase of TCE will allow us to better predict the needs of our customers through insights from data lakes and Big Data analytics. EMC is no longer just a storage product company. We are a Federation of organizations, which includes VMWare, RSA, EMC Information Infrastructure and Pivotal, in addition to hundreds of partners. By collaborating, we can drive  continuous improvement throughout the end-to-end customer journey. YOUR EXPERIENCE. OUR PASSION. 21