EMC 2014 Total Customer Experience Annual Report | Page 15

27 C-level customer interviews 55 Key improvement areas identified 40% Increase in customer satisfaction What has made the most significant impact to your relationship with EMC? “Proven business value outcome is the most significant impact, in which we mainly consider the core values of EMC’s vision, execution ability and engagement readiness.” – Direct Feedback, EMC Customer, TCE Asia Initiative 14