EMC 2014 Total Customer Experience Annual Report - Page 14

TCE IS… SHARING CUSTOMIZED INSIGHTS Customers want a technology partner that understands their challenges and collaborates to deliver a memorable customer experience. EMC’s TCE program brings together cross-functional teams to share customized insights to drive positive results for our customer and partner ecosystem. The TCE team conducted in-depth interviews with 27 C-level leaders in 6 Asian countries to understand their EMC experience. As a result of this targeted initiative, EMC has implemented comprehensive plans to address improvement areas and has seen a notable increase in feedback scores. YOUR EXPERIENCE. OUR PASSION. 13 Customer Closed-Loop Example: TCE Asia Initiative