EMC 2014 Total Customer Experience Annual Report | Page 14

TCE IS…

SHARING CUSTOMIZED
INSIGHTS

Customers want a technology partner that understands their challenges and collaborates to deliver a memorable
customer experience. EMC’s TCE program brings together cross-functional teams to share customized insights to drive
positive results for our customer and partner ecosystem.
The TCE team conducted in-depth interviews with 27 C-level leaders in 6 Asian countries to understand their EMC
experience. As a result of this targeted initiative, EMC has implemented comprehensive plans to address improvement
areas and has seen a notable increase in feedback scores.

YOUR EXPERIENCE. OUR PASSION.
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Customer Closed-Loop Example:
TCE Asia Initiative