EMC 2014 Total Customer Experience Annual Report - Page 12

TCE IS… THE POWER OF CONVERSATION Customer Closed-Loop Example: Ask The Expert Program The way customers want to interact with their technology partners is changing. They are seeking diverse engagement platforms. In response, EMC has introduced innovative ways to strengthen the power of conversation… The Ask the Expert program connects customers and partners to technical experts via multi-lingual online and social media discussions. These dynamic and interactive conversations provide insight and support on specific product and service topics. The program is rapidly expanding based on strong community engagement. YOUR EXPERIENCE. OUR PASSION. 11