low and slow. Translation: Business success, like barbecue, cannot be rushed. Take the time to plan your social media strategies. Then turn them over and over, testing to see what’s working and not working…change the position, even your postings.
Just make sure you’ve got a very long handled fork!
Cook low and slow.
Sacred Cow #8: Social media marketing can be done by someone else.
Wrong! You are your best marketing guru. Sure, ask for advice and help but don’t delegate all the work to someone else. Sure, you might have to read, research, take a course, and talk to colleagues - we don’t start out as experts in everything. The process of developing an effective social media presence is one that takes time, talent, and treasure—yours. My suggestion is to roll up your sleeves and grab a handful of paper towels. Savor the successes and the fail forwards. No forks allowed this time!
Eat with your fingers.
Likewise, fearlessly barbecuing some sacred cows of social media is an art—and it might not be something to attempt. Remember, if you can’t stand the heat, don’t step near the BBQ grill with the fires of possible criticism.
Good eatin’! Now please pass the apple pie and nilla’ ice cream.
Is it time to barbecue some more sacred cows of social media?
12 | ElementsForAHealthierLife.com | July 2016