Electrical Contracting News (ECN) May 2016 - Page 6

INDUSTRY NEWS NICEIC and ELECSA has produced its first ever TV and online commercial promoting the use of its registered contractors. The Cage is a 30 second insight into the potential hidden electrical dangers that can exist in a home. ‘This is an exciting first for NICEIC and ELECSA,’ commented Mark Smith, marketing director at Certsure, which operates the NICEIC and ELECSA brands. ‘We are committed to promoting our contractors in new and innovative ways that recognises the specialist work they do. This year sees NICEIC mark its 60th anniversary and we wanted to do something special to celebrate that fact and produce something each of our registrants can be proud of.’ NICEIC and ELECSA carried out extensive research to evaluate the level of awareness that householders have for domestic electrical installations. The study revealed that the majority of people take electricity in their homes for granted, simply because it’s invisible. Using advanced CGI animation, The Cage shows a homeowner oblivious to the wall of electrical currents surrounding her. ‘This is the first time in UK advertising history that an electrical installation has been visually brought to life in this way,’ added Mark. ‘We hope it will make people think about getting their electrics checked.’ BSRIA REVEALS EU SURVEY RESULTS BSRIA has published the results of its recent EU referendum member survey which has found that over half of respondents think there’ll be a negative impact if the UK leaves the EU – specifically – 53 per cent that ‘EU exit will have a negative impact on your business’ and 58 per cent that ‘exit from the EU will have a negative impact on the whole construction sector’. However, a good proportion don’t think a ‘Brexit’ would have an impact on industry or their businesses. When asked ‘what kind of relationship with the EU would best meet the needs of your business?’ – 39 per cent responded that ‘joining the European Free Trade Area and European Economic Area – allows for participation in the EU’s single market’. This is akin to the ‘Norway approach’ (which retains all the EU trade membership advantages, but not all the influence). In terms of alternative options – a surprising 22 per cent were in favour of a commonwealth market. The only overwhelmingly ‘yes’ answer was to the question on whether the EU should focus securing global free trade for its member states, with 78 per cent of respondents. Julia Evans, chief executive, BSRIA, said, “We would like to thank BSRIA members, thus representing the construction industry, for taking the time to complete this important survey. Indeed, this gives the industry some kind of indicator of what might happen on 23rd June. The survey will enable BSRIA to understand its members’ views on reform of the EU and the UK’s future relationship with the EU. Above all – two issues are paramount. The ability for industry to trade easily and quickly across all EU member states and the ability to find skilled staff. In essence, on both counts, to be able to plan for the future.’ Scolmore’s Inceptor range of integrated LED downlights has been awarded Lighting Industry Association Laboratories (LIA Lab) certification following successful testing of the products for safety and performance, under the LIA Lab Verified Scheme for LED products. Wandsworth Electrical has been accepted into the Made in Britain Campaign. The Made in Britain Campaign was launched in 2011 and is dedicated to promoting products and companies that continue the proud tradition of manufacturing in Great Britain. Wandsworth Electrical’s acceptance into the Campaign is a recognition of its commitment to manufacturing on British shores and supporting a largely UK based supply chain. Yesss Electrical has been unveiled as a main sponsor of Olympic gold medallist and Tour de France winner Sir Bradley Wiggins and his Wiggins cycling team. The deal will see Yesss Electrical’s branding on the team kit worn by the team’s cyclists in all races for the next three years. The new allBritish squad will race on the road, but its main focus in the coming months is to prepare Wiggins and a selection of his teammates for a bid for team pursuit gold on the track at the 2016 Olympic Games in Rio. The FEGIME Group, the Europeanwide collaboration of 230 electrical wholesalers, has added the Aurora Group as a preferred supplier of Lighting products in Europe. WF Senate’s Spend&Win promotion was a huge success with a total prize pot of 2,784 prizes awarded to customers. The culminati