Electrical Contracting News (ECN) May 2016 | Page 6

INDUSTRY NEWS

NICEIC and
ELECSA has
produced its
first ever TV and
online commercial
promoting the use
of its registered
contractors.
The Cage is a 30
second insight into
the potential hidden
electrical dangers
that can exist in a home.
‘This is an exciting first for NICEIC and ELECSA,’ commented Mark Smith,
marketing director at Certsure, which operates the NICEIC and ELECSA brands.
‘We are committed to promoting our contractors in new and innovative ways
that recognises the specialist work they do. This year sees NICEIC mark its 60th
anniversary and we wanted to do something special to celebrate that fact and
produce something each of our registrants can be proud of.’
NICEIC and ELECSA carried out extensive research to evaluate the level of
awareness that householders have for domestic electrical installations. The study
revealed that the majority of people take electricity in their homes for granted,
simply because it’s invisible.
Using advanced CGI animation, The Cage shows a homeowner oblivious to the
wall of electrical currents surrounding her.
‘This is the first time in UK advertising history that an electrical installation has
been visually brought to life in this way,’ added Mark. ‘We hope it will make people
think about getting their electrics checked.’

BSRIA REVEALS EU SURVEY RESULTS
BSRIA has published the results of its recent EU referendum member survey which
has found that over half of respondents think there’ll be a negative impact if the UK
leaves the EU – specifically – 53 per cent that ‘EU exit will have a negative impact on
your business’ and 58 per cent that ‘exit from the EU will have a negative impact on
the whole construction sector’.
However, a good proportion don’t think a ‘Brexit’ would have an impact on industry
or their businesses.
When asked ‘what kind of relationship with the EU would best meet the needs of
your business?’ – 39 per cent responded that ‘joining the European Free Trade Area
and European Economic Area – allows for participation in the EU’s single market’.
This is akin to the ‘Norway approach’ (which retains all the EU trade membership
advantages, but not all the influence). In terms of alternative options – a surprising 22
per cent were in favour of a commonwealth market.
The only overwhelmingly ‘yes’ answer was to the question on whether the EU should
focus securing global free trade for its member states, with 78 per cent of respondents.
Julia Evans, chief executive, BSRIA, said, “We would like to thank BSRIA
members, thus representing the construction industry, for taking the time to complete
this important survey. Indeed, this gives the industry some kind of indicator of
what might happen on 23rd June. The survey will enable BSRIA to understand its
members’ views on reform of the EU and the UK’s future relationship with the EU.
Above all – two issues are paramount. The ability for industry to trade easily and
quickly across all EU member states and the ability to find skilled staff. In essence, on
both counts, to be able to plan for the future.’

Scolmore’s Inceptor range of
integrated LED downlights has
been awarded Lighting Industry
Association Laboratories (LIA Lab)
certification following successful
testing of the products for safety
and performance, under the LIA Lab
Verified Scheme for LED products.
Wandsworth Electrical has been
accepted into the Made in Britain
Campaign. The Made in Britain
Campaign was launched in 2011 and
is dedicated to promoting products
and companies that continue the
proud tradition of manufacturing
in Great Britain. Wandsworth
Electrical’s acceptance into the
Campaign is a recognition of its
commitment to manufacturing on
British shores and supporting a
largely UK based supply chain.
Yesss Electrical has been unveiled
as a main sponsor of Olympic gold
medallist and Tour de France winner
Sir Bradley Wiggins and his Wiggins
cycling team. The deal will see Yesss
Electrical’s branding on the team kit
worn by the team’s cyclists in all races
for the next three years. The new allBritish squad will race on the road, but
its main focus in the coming months
is to prepare Wiggins and a selection
of his teammates for a bid for team
pursuit gold on the track at the 2016
Olympic Games in Rio.
The FEGIME Group, the Europeanwide collaboration of 230 electrical
wholesalers, has added the Aurora
Group as a preferred supplier of
Lighting products in Europe.
WF Senate’s Spend&Win promotion
was a huge success with a total
prize pot of 2,784 prizes awarded to
customers. The culminati