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VOLUME 37 NO . 03 • MARCH 2017
SPECIAL FEATURE : UPS & POWER DISTRIBUTION
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SPECIAL FEATURE : SECURITY
MEETING CUSTOMER NEEDS FOR LED LIGHTING
Growing demand for LED luminaires is creating opportunities for electrical installers . Exploiting these opportunities is dependent on having the right products for each customer ’ s requirements , says Stuart Philips , trade marketing manager at Philips Lighting .
Until relatively recently the LED lighting market has predominantly been driven by retrofit lamps for use in existing luminaires . More recently , however , there has been a significant swing in demand to LED luminaires – a trend that seems set to continue . In fact , it is estimated that the market for professional and consumer LED luminaires will increase by over 50 per cent between now and 2020 , with a Compound Annual Growth Rate ( CAGR ) of around 46 per cent .
‘ End clients are now more receptive to a complete change of fitting , rather than an LED retrofit ,’ observes Jason Ham , manager of Edmundson Electrical in Merthyr Tydfil . ‘ This is probably because of the more aesthetically appealing LED luminaires over the outdated , bulkier fittings that have traditionally been installed ,’ he adds .
Taking full advantage of this growing end user demand will depend on installers being able to supply the right products
for each project . This , in turn , means understanding the drivers and priorities of the customer .
Turn to page 10 for full story .
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