Electrical Contracting News (ECN) June 2017 | Page 20

KEY ISSUE

KEY ISSUE

TRADESWOMEN CAN

Through its Jobs for the Girls campaign NICEIC has called on the electrical industry to reach out to women to solve the skills gap shortage . The numbers of female electricians within the industry is still low … but as Certsure CEO Emma Clancy explains , there is hope .

I

recently chaired a discussion on the issue of diversity in the construction industry . More than 30 women from across the building services sector attended the event . It was organised jointly by leading charity Women on the Tools ( WOTT ), which has campaigned about the issue of women in trades for more than 40 years , and my own organisation NICEIC , who through our Jobs for the Girls campaign have actively encouraged more women into the electrical industry .
In 2007 women made up 12.1 per cent of the construction workforce – almost 10 years later we are told that figure has barely changed - 12.8 per cent . Why has the construction industry been so slow to adapt ? The 12 per cent figure was considered inflated as it includes women in allied roles or occupations such as quantity surveying and architecture – where the spilt is more likely to be around 50 / 50 .
Andrea Kelmanson , president of WOTT , said the figure for those women working out on site in a manual trade is actually something like two per cent . When WOTT started out back in the 1970s the figure was one per cent . It shows the progress has been painfully slow .
It was also interesting to hear from female electrician Charlotte Casey . She works for a maintenance firm in London with contracts for many of the stores in and around Oxford Street , including Harrods .
She is the only female out of 250 staff who works for the company and told the audience how it can be a long wait until you see another female face working in a trade out on site . She illustrated the day-to-day consequences of this by stating that the women ’ s toilets are often locked up at night – the assumption being that maintenance workers doing a night shift will all be men !
Education
The audience discussed why the figures for women were so low . Many of the problems were aimed at the education sector and the ways trades are taught , discussed and presented in schools . The construction sector is actually a well paid sector that offers a vast array of opportunities . Yet , it is still viewed by some as a third rate industry for people who do not perform well at school .
However , education has become subject to political whim , which promotes short term thinking . There has been an incredible 27 different
‘ Helping women feel they are not alone is down to industry representation .’
ministers with responsibility for education ( in its various forms ) in the last 53 years . Each one with different ideas and policies .
Parents too have a role to play . A recent survey of NICEIC contractors ( the majority of whom are male ) revealed that 69 per cent would not encourage their daughter into a trade because of the attitudes that still exist . Parents and especially those parents who already work in the trade have a big role to play in not only cleaning up any existing attitudes but encouraging their daughters to join too . Role models and imagery Many of the female trade workers in the room were united in the view that they were trailblazers in their field . Several owned their own business and felt they were able to carve out a niche for themselves as they were prepared to go it alone in an industry . What does it take to be prepared to be the only one ?
Helping women feel they are not alone is down to industry representation . The construction industry and the media have a large role to play in shaping the way the sector is viewed by young women . Thirty years ago when Kylie Minogue appeared as a motor mechanic in the Australian TV soap opera Neighbours there was a surge in applications of young females who wanted to join the motor trade . It would be great if we could get a similar character in one of today ’ s British soaps .
In addition we need to change the way construction is viewed in industry adverts . NICEIC recently ran its first ad campaign featuring a female . Not surprisingly , it didn ’ t create any fuss or outrage ! In fact , seeing a female face in workwear is now commonly accepted but we need more of it so that women and young girls can feel comfortable when choosing a career in the trades .
Room for optimism
When we started Jobs for the Girls six years ago we struggled to find female electricians who could help promote the campaign . Today we have a network of hundreds we can call on , keen to find out more and help promote the issue . It was also encouraging to hear from Kat Newton , field operations manager at John Lewis , who discussed the steps her organisation is taking to promote women trades professionals .
John Lewis is currently working in partnership with NICEIC on a pilot project to connect its customers with quality trades professionals . Home solutions by John Lewis have specifically requested more female tradespeople in response to a growing demand from its customers .
There are no diversity policies in place or any targets to be met . The reason John Lewis want to see more women is because that it is something its customers specifically like the option of .
It is something I believe we can all take our lead from .
For further information visit : www . niceic . com / jobsforthegirls
A recent discussion chaired by Emma Clancy addressed the issue of diversity in the construction industry .
20 | June 2017