SPECIAL FEATURE HOME AUTOMATION & INTELLIGENT BUILDINGS MARKET MOVEMENTS Marie Parry, group marketing director for Scolmore, looks at the growing home automation market, what is driving growth and the opportunities for contractors. T he latest market report from AMA Research on Home Automation – ‘Home Automation Market Report - UK 2017-2021’ describes the market for home automation products as a rapidly growing market that has benefited from the spread of wireless and App based technologies. The market is currently considered to be in the initial growth stage, supported by a near tripling in growth 2012-16 which is currently forecast to continue into the 54 | July 2017 medium term, with market value forecast to nearly double by 2021. Medium term prospects for home automation remain positive. Recent growth of intelligent heating controls is likely to continue into the medium term, with rapid innovation likely to be the key driver. Although home automation systems have been available in the UK for many years, it is in recent years they have expanded from an upper market niche of luxury homes and specialist projects into a more mainstream market. This crossover to the mainstream is a key development that The growth of home automation continues to be driven by the rapid advance in technology.