Electrical Contracting News (ECN) August 2016 - Page 12

EDITORIAL THE DIGITAL DIVIDE W hether we like it or not, we now live in a world driven by a digital agenda and businesses that want to give themselves the best shot at long term success need to ensure they have a substantial online presence. Though many contractors have been quick to recognise the benefits of enhancing their online credentials, a recent survey has suggested that 81 per cent of electricians and electrical contractors have wrong or inconsistent information online – something that can be quickly corrected and would more than likely increase business overnight. With so much competition for business, customers who don’t find the information they are looking for will quickly move on to another company. There will be those who claim they don’t need the extra work and are happy to rely on old fashioned methods such as word of mouth to pick up the next job, but there is no way of knowing when there might be a potential downturn in work and putting all your eggs in one basket is never advisable. The Vigor LED wall and ceiling bulkhead has been built to suit both domestic and commercial uses. It can provide up to 85% energy saving compared to alternative lamps, making it extremely efficient. The product has a simple white design, which can be enhanced with the use of optional chrome or satin silver trims. 1200 lumens IP44 Cool White 4200K Emergency + PIR versions also available Ideal for indoor and outdoor use 5 year guarantee Quality | Availability | Value For all your lighting and electrical needs, contact the experts: Maurice Morton has retired after a decade as sales and marketing director at Dickies. Following a triumphant year, Maurice has retired on a high and has handed over the reins to his successor Rob Haines, who has been leading the way as regional sales director and overseeing the main UK accounts. C-Tec has expanded its sales force by appointing Craig Swift as distribution account manager for its Southern region. An experienced electrical engineer, Craig worked on major installation projects, both independently and for various companies, before joining Rexel Senate as a technical sales executive. ESP has announced the promotion of Neil Baldwin to the position of sales director. Neil joined ESP as national sales manager in 2013, bringing with him 17 years’ experience in the industry, specialising in fire and emergency lighting products. He joins the board at an exciting time in the company’s development as ESP continues to build its share of the security products market. Michael Crane Editor LJJ has appointed Jeremy Jones to the role of mechanical contracts manager at its Central office in Solihull to help drive growth at the company’s newest regional office. Bringing 20 years’ experience of mechanical fit out to the team, Jeremy will be responsible for all aspects of planning and resourcing mechanical installation projects delivered from LJJ’s central office, including quality management and programme scheduling. Naomi Newberry is Marshall-Tufflex’s new area sales engineer covering Essex, East London, North East London, Bedfordshire, Hertfordshire and Buckinghamshire. Naomi joins from a nationwide alarm and security system provider, having worked in the building industry for many years. GBE Converge Group is pleased to announce that Dave Phelps has been appointed as the new national service manager. With over 29 years of experience within the electronic security industry, Dave adds considerable expertise to the Gloucester based group. movers & shakers… The Lighting Industry Association (LIA) has announced its new president. Peter Scott, CEO of Fern-Howard Lighting, was welcomed as LIA president by departing president Alasdair McRury, managing director of Holophane Europe during the LIA’s Annual Lunch held on 10th May. By carving out an enviable online profile, the business owner is promoting their organisation to a much larger audience. Small businesses may not have the financial clout needed to acquire an all-singing, all-dancing website but you generally don’t have to break the bank to guarantee a professional looking site with clear information on the services you offer. After you have the basics in place you can then start to look at adding content and functions that will enhance the visitors experience whilst browsing the site. On top of this, you can then try to increase website hits by engaging with customers through social media and work to place your business in a favourable position in Google search results. Even if the majority of your business is acquired by other mean