ELE Times December 2016 Electronics News in India | Online Electronics Mag | Page 51

IoT Product Design

Keeping Pace with the Changing Landscape of IoT Product Design

Dr . Kaustubh Nande Country Marketing Head | ANSYS India
The cybernetic revolution being ushered in by the Internet of Things ( IoT ) is impacting both consumers and businesses alike . To the consumer , the IoT is a futuristic network in which devices autonomously connect to the Internet ( and to each other ) and perform a range of activities , resulting in enhanced convenience . To industry insiders , the IoT encompasses an interconnected network of devices , systems , applications , protocols and services that is revolutionizing all aspects of the business , including product design .
Assessing the opportunities and challenges in designing
Connecting the IoT dots through simulation driven
IoT products
design
It ’ s easy to see why IoT is driving enterprises towards the vast
While the challenges are not new in themselves , the size and
opportunities it offers . According to a International Data
scale of the IoT opportunity makes it an entirely different ball
Corporation ( IDC ) report , the global IoT market is growing from
game . A simulation driven product design is the answer to
what was a $ 655.8 billion business in 2014 to an estimated $ 1.7
addressing the engineering opportunities and challenges around
trillion in 2020 — a compound annual growth rate ( CAGR ) of
IoT product design , be it wearables , medical implants , or
16.9 %. The report predicts that devices , connectivity , and IT
connected cars . According to Aberdeen Group study , the use of
services will make up over two-thirds of the IoT market in 2020 ,
engineering simulation enables businesses to approach
with devices such as modules and sensors representing a third of
development in a holistic manner , leading to products that meet
the total .
intended performance and revenue targets , as well as consumer
While these statistics represent massive opportunities for
expectations . Simulation offers a level playing field for businesses
businesses across industries to design smart products , it also
of all sizes by providing the opportunity to go beyond the
ushers in a fresh set of challenges . Essentially , there are five major
boundaries of traditional engineering discipline . Using multi-
challenges when it comes to designing IoT products .
domain and multi-physics analysis , it helps engineers virtually
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Optimizing products for size , weight and energy efficiency – designers must pack several components such as printed circuit boards , battery , receiver , and antenna in a constrained space , even while keeping the device cool and ensuring long battery life .
Smart products rely on their ability to sense their environment and communicate with surrounding objects –
prototype any idea and cost effectively refine it through thousands of simulation and operational scenarios . By taking a holistic approach and simulating vastly diverse components of the product at various levels – device , system , algorithms , network connectivity , timing , etc – designers can ensure optimized product design and time to market .
Delivering value will be key to success
engineers must therefore maintain signal and power integrity
A combination of low-cost hardware , superior tools , and better
at all times .
simulation is driving IoT product development at this point . While
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Many IoT products such as automotive and aerospace operate in safety critical environments – this means tens of millions of lines of code in embedded software needs to be validated .
With increasing product complexity , late stage integration challenges have also become increasingly common .
Anticipating and testing the durability of trillions of sensors under extreme environmental conditions through physical prototypes is incredibly difficult .
launching IoT products presents several challenges , businesses can succeed with the support of new industrial software solutions that help engineers understand the feasibility and longevity of their product design . To thrive in the new IoT era , product manufacturers will need to make the transition from a traditional engineering mindset to a multi-disciplinary approach to product design . At the end of the day , success depends on the value a product delivers . And to this end , engineering simulation can help ensure that IoT products operate the way they are expected to
So how can businesses tackle these multi-faceted challenges ?
and deliver the value they are intended to , for sustained success .
ELE Times | 51 | December , 2016