ELE Times December 2016 Electronics News in India | Online Electronics Mag | Page 40

In Conversation
vendor to cut costs. This clamor for lower cost has driven the
input materials industry to find substitute materials and do
extreme value engineering irrespective of impairment in
performance. Best example of this is the LED Leadframe - with
the copper heatpad changed to iron heatpad, and MCPCB
replaced by FR4 PCB, both of which leave virtually no thermal
channel for heat generated in the LEDs! It’s heartening to note
that this market is migrating back to the standard copper version
after a short period of dabbling with iron. It may however be
noted that all the through hole LEDs are still made with iron
leads, as these are essentially low current driven into oversized
LED die.
ELE Times: What innovations are on the way in LED space?
What innovations we could foresee in near future?
K VijayKumar Gupta: Huge amount of innovation is happening in
LED epi and LED packaging technology. LED epi is driven by quest
to squeeze more and more light output from a given die size improving crystal defects in MOCVD process, adding layers to help
better hole - electron recombination or improve back plane
reflectivity, substrate treatment and substrate elimination to
improve light extraction, and efforts towards reducing the droop
(loss of light at high current densities) and building electrodes to
conduct heat out directly.
On packaging side, there are innovations to take the die directly
to the PCB and save on the packaging process. The Flipchip and
CSP are effort in that direction. The process is complex and
expensive as of now, but has promising dividend in terms of
better thermal conductivity and better droop. Presently limited to
the Automotive High power and high end applications, these
technologies may not compete at the low current for many years
to come.
Kwality LEDchip Indus is already preparing grounds to induct new
technologies as soon as they become main stream or when they
are ready to deliver extra benefit to our customers.
Kwality may offer FC COBs in collaboration with US partners, at
feasible cost v/s performance upto 2000 Watts! You can count on
Kwality LEDchip Indus to be ahead of the pack in bringing leading
edge technologies to be manufactured and supplied in India.
ELE Times: How do you cope up with the fast-changing
technology in the LED space?
K VijayKumar Gupta: First step is to spot the emerging
technologies in their infancy and follow them through to maturity
and analyse if they can disrupt the present technology in
performance and cost. Kwality group is uniquely poised to assume
leadership in LED semiconductor sector in India and ready to
work with global technology partners to bring cutting edge
innovations to India and delivering benefit of India's low cost
Human resources to overseas partners.
ELE Times: What advantages do your customers have in dealing
with your company?
K VijayKumar Gupta: Customer is the epicenter of the Business
processes in Kwality. Every effort is made to make the customer
experience highest comfort in dealing with us right through
enquiry, order placement, order fulfillment stages and get quick
redressal of rare discrepancies, if any at all. The communication is
fast, precise and relevant. The documentation is precise and has
reusable significance.

ELE Times: Please explain the expansion done in 2016 and your
future plans.
K VijayKumar Gupta: Kwality LEDchip Indus feels privileged and
honored to assume a Role of leader and pioneer, beckoned by the
make-in-India movement in the field of LEDs and Semiconductor
Packaging.
LEDchip Indus, a Startup spinoff from house of Kwality, have built
a very modern and advanced LED packaging facility aimed at
achieving Global scale of production capacity. The capacity of fully
automatic LED machinery at LEDchip India will be ramped up to a
contemporary 3 billion LEDs per annum and thence onward to 30
billion per annum by the end of our first pit stop. Ultimately a
capacity of Trillion LEDs is envisaged with mix of Conventional,
futuristic packages.
In the challenging journey on way to this goal, Kwality may set up
Captive Production lines for big Indian Lighting Brands to ensure
assured supply-chain- logistics for them. Kwality is also actively
considering cooperation with Korean, European and American IPR
Firms, who are averse to set shop in China for reasons well
known.
Kwality group has signed MOU with government of Telangana to
invest over 200 crores to produce LEDs in Hyderabad. The
Telangana IT Dept led by dynamic Minister Sri KT Ramarao
responded by according mega project status to LED
Semiconductor industry and is mulling to offer incentives tailored
to offset the competitive hurdles faced by electronic component
Industry. The project received encouragement from Deity
secretary from Dr. Ajay Kumar.
The LEDs produced by Kwality LEDchip Indus will be of Higher
order reliability - thanks to deliberate focus tweaking of the
processes and use of machines that eliminate any kind of touch
by human hand. We have tie ups with overseas vendors for giving
us advantage in costs of materials supplied. Kwality LEDchip Indus
has clear road map to build capability to produce few cost
sensitive raw materials indigenously as this local manufacturing
presents us with cost advantage.
Kwality LEDchip Indus is making a Comprehensive foray into
setting up India's First and sole mega LED packaging plant. Kwality
welcomes every kind of partner, Global or Indian to share this
fruits with us and help us to realise the dream to have India-LEDs.

ELE Times | 40 | December, 2016