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ELE Times : How do you find the LED market in India currently ? K VijayKumar Gupta :
Currently India ' s LED market is reached the flex point and poised to take off exponentially . One can see that the Indian LED market is getting mainstreamed rapidly , thanks to the momentum generated by EESL tenders over last two years .
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and PMA in their tender procedures and extend quick registration and separate quota in tenders for MSIPS Enterprises , Directly award trial orders that would enable them to build supply track record . This would enable MSIPS enterprises fast track their evolution into mainstream suppliers . |
First round of 25 Crores bulbs have reached the public through |
At present SMD LEDs used in Lighting Application is a high volume |
Municipalities and Discoms , out of the targeted 80 Cr Bulbs in |
game , a game in which Chinese excel . |
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current use . The Street Lighting program is in full steam , and the
B2C business is logging healthy growth , thanks to a sharp fall in prices . All newly built places now have false ceilings with 8 to 10
Downlights , a move away from traditional single light source per room . This practice should artificially boost the volumes in consumption of LED lighting .
ELE Times : What are government initiatives toward LED manufacturing in India ? What facility Kwality Photonics has in order to full fill India ’ s need for LED and LED lighting ?
K VijayKumar Gupta :
To the credit of officers in the Deity , a very
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ELE Times : How do you define your product portfolio ? What are your best selling LED products and which segment of the market is your best customer ?
K VijayKumar Gupta :
The portfolio of Kwality LEDchip Indus is very well known in the Indian LED B2B markets . kwality LEDs comprise of SMD LEDs 2835 , 5630 , 3030 and the likes in Cool
White , Neutral White and Warm White and Colored emissions .
These will cater to rapidly burgeoning demand from Indian
Lighting Industry , which at present in India is 1000 + strong . It ’ s heartening to see that the Indian Lighting Industry has seen great
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pragmatic Make In India policy was grounded in 2012 itself by |
influx of entrepreneurial talent that has lent support to healthy |
way of very forward looking ESDM policy , which among others |
local materials industry especially in Lamp Housings , Metal body , |
provided for 25 % cash subsidy ( MSIPS ) for investments exceeding |
MCPCBs , Surface Mount assembly services , SMD modules to take |
a set threshold , CVD / SAD duty reimbursement and - Preference |
root deeply and quickly . This in turn helped to bring the cost |
to electronic products with local content of at least 65pc in Govt |
down , allowed shorter and dynamic delivery times , which in-turn |
purchases ( PMA ). |
allowed the market to grow multifold in short period . We at |
Yet , further fine tuning the policy is still desirable . MSIPS |
Kwality have come across many a LED lights makers , longing to |
call themselves 100pc Swadeshi and 100pc Made in India . | |
Threshold : The LEDs , classified as Semiconductor ATMP | |
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( Assembly Test Marking & Packaging ) industry , are covered under
MSIPS scheme with a threshold of Rs . 10 Cr . This threshold is wrongly set at higher value , whereas a modern LED plant of viable entry level capacity can happen with Rs . 5-6 Crores . This higher threshold may deny the intended incentives to genuine entrepreneurs and discourage many new entrants . This effect is evidenced by lack of any applicants under ATMP category .
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ELE Times : What are the trends in demand for LED products in the Indian market ?
K VijayKumar Gupta :
India market trend is no different from
Global market trend . Initially it was Hi power LEDs with large foot print costing Rs . 20 power watt that employed single large die inside . Then comes the SMD LEDs with improved thermal pad construction and low cost low current dice . The retrofit Lighting
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The PMA : ( the Preferential Manufacturer Access ), to Govt |
industry took to life riding on the back of the high volume |
purchases is more conspicuous by lack of commitment by user |
backlighting industry with it vastly lowered cost of medium |
departments to |
powered LEDs . Innovative design philosophy which dismantled |
proactively woo |
smallest of excess tolerances or over done designs , reduced the |
the new |
costs rapidly and helped the markets to accept right- sizing . |