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N E W C O N S T R U C T I O N Three reasons why the new radical movement has grown so quickly. ONE A new generation of yacht owners has a totally different mindset to yachting’s traditionalists driven by new experiences with radical design as an ever yday expectation. At the same time, a new generation of designers has emerged, eager to provoke the question “why not?”. T WO Fast-changing technology is enabling the construction yachts that were impos s ible to build five years ago. Owners are inspired by the dramatic revolution in automotive design and the unconventional architecture of hotels, homes and offices. THREE The yacht market is consolidating. Order books at Feadship, Lürssen, Amels, Oceanco and Benetti have never been more full but these shipyards also want to increase market share. Yachts built by Feadship and Oceanco bring the confidence that these radical concepts will be completed and have investment status. Lürssen is unquestionably the king of ‘big’ but the Dutch duo are world leaders in innovation. 34