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ROUNDTABLE
NK: In-play attracts a very large part of turnover of any sports betting operator and as such the focus of marketing campaigns have to be very speci?c and precise in order to attract a new customer base and maintain its interest. Because of the fastpaced nature of settlement in in-play betting, the customer base has shifted to a younger, more dynamic market – characteristic of casino-type players. EL: This impacts operators more than Kambi as a B2B supplier. Where up-coming events used to be advertised, marketing focuses increasingly on what is happening right now. This applies to sites, social media, affiliates and even TV ads. As a sportsbook B2B supplier, Kambi wor