U K A S H / SPONSORED EDITORIAL
COLLABORATING WITH
PAYMENTS PROVIDERS
UKASH’S DIRECTOR OF STRATEGY, STEPHEN QUINN, TALKS TO EGAMING REVIEW
ABOUT WORKING WITH PAYMENTS PROVIDERS TO OPTIMISE CONVERSIONS
STEPHEN QUINN
t DIRECTOR OF STRATEGY
t UKASH
Stephen Quinn, director
of strategy at Ukash, is
tasked with looking for
new innovations and
partnerships as Ukash
continues to expand its
global business. He has
10 years’ experience
within egaming
from a payments,
regulation and
identity management
perspective.
W W W. E G R M A G A Z I N E . C O M
U
kash has been helping players to make
online transactions using cash since
2005. Ukash has enabled the gaming
industry to allow players that don’t have access
to banking and cannot, or would rather not,
use these methods to deposit and withdraw
their funds in an easy and convenient way.
Therefore, Ukash provides a valuable service to
operators and players alike.
As we all know, operators are always facing
challenges in regulation, but Ukash can lessen
the impact in new markets by overcoming the
barriers to entry. For example, Ukash can help
operators create new market opportunities
in regions such as LatAm and Eastern Europe
through its global issuer network. It is this
465,000 physical PoS network that is the
real game changer for both operators and
players, as it provides incremental revenue
for operators from cash-only customers and
provides them with access to the connected
world that previously was denied them. We
support operators through joint marketing
initiatives and have recently partnered with
high profile names such as PokerStars, bet365,
Winner.com and Royal Vegas. Additionally, we
have run global campaigns through a number
of different marketing channels, from direct
mail initiatives to email.
Ukash is a popular e-payments solution
that is well recognised among operators as
able to greatly assist land-based operators
in monetising and maximising their own
promotions, while in turn converting traditional
land-based players into loyal online players.
Across Europe, our land-based initiatives
have included Ukash being the official
payments sponsor of the France Poker Series
in Cannes and Deauville. We are also currently
running two on-site promotions including a
‘Last Man Standing’ competition and a seat
promotion where players are given the chance
to win €250, €5 in Ukash or merchandise. As
'B