G T E C H / SPONSORED EDITORIAL
STAND OUT FROM THE CROWD
MATTEO MONTEVERDI, SENIOR VICE PRESIDENT OF GTECH, IGAMING AND
AMERICAS INTERACTIVE, TALKS TO EGAMING REVIEW ABOUT THE VITAL NEED FOR
VERSATILITY AND CUSTOMISATION IN THE STRUGGLE FOR CUSTOMER RETENTION
IN AN OVERSATURATED MARKET
MATTEO
MONTEVERDI
t SENIOR VICE
PRESIDENT IGAMING
AND AMERICAS
INTERACTIVE
t GTECH
Monteverdi guides
GTECH’s global
interactive product
development and
marketing strategy, while
leading the company’s
commercial and lottery
interactive opportunities
within the Americas
region. He joined the
company in 2010. Prior
to this, he worked with
Promptu System Corp
and also collaborated as
a venture partner with
Innogest S.G.R.
eGaming Review (eGR): What separates GTECH’s
casino platforms from others in the market?
Matteo Monteverdi (MM): GTECH’s platform is
a unique ‘one-stop-shop’ for operators, offering
a truly modular system built to service multiple
channels from one solution. It’s built from the
ground up, based on GTECH’s long experience in
regulated markets, both as a commercial operator
(B2C) and as a technology and gaming provider
(B2B). It offers a fully integrated technology
platform that meets all player and operator needs.
In addition, GTECH’s interactive platform offers
operators a 360 degree view of players which, in
turn, allows cross-selling and up-selling through
campaigns, bonuses and loyalty management.
GTECH offers one of the broadest and fastestgrowing game libraries in the industry, across
all channels from desktop to mobile, tablets or
download app. One of the biggest strengths of the
GTECH platform is that it also enables super-fast
integrations with almost any third-party gaming
system, opening a continuous content pipeline to
operators for best-of-breed, third-party games.
eGR: How important are the customisation
options available on the platform?
MM: Through our experience in providing casino
systems across major commercial casinos and
lottery operators, we have seen that customisation
is of vital importance to stand out in today’s heavily
saturated market. To increase customer acquisition
and retention, all of our partners need key features
including the ability to customise their casino portal,
run innovative marketing campaigns, configure
unique bonuses or organise bespoke tournaments.
Such a scale of customisation, however, can only be
attained through a modular system that can adapt
to different operator and regulatory needs.
eGR: What do you see as the key drivers for
growth in the online casino sector?
MM: Over the past few years, there has been an
increasing demand for a distributable system,
capable of delivering gaming content to multiple
channels from a variety of different suppliers. While
this continues, additional drivers are starting to
materialise. These are aimed at providing a richer
and more rewarding gaming experience that
will keep players engaged for longer. Promoting
achievement, consistency and player fulfilment,
W W W. E G R M A G A Z I N E . C O M
coupled with developing a more in-depth
knowledge of player activity and behaviour, enables
operators to comprehend their players’ needs in
greater detail. This allows operators to deliver a
more sophisticated and targeted offering. This
should contribute to growth by presenting the
customer with a product that is more relevant and
appealing to their needs. Finally, consistency across
all channels in an operator’s content portfolio will
be a key driver for enhancing user experience, as
casino players are becoming more demanding.
eGR: How have player demands changed since
GTECH entered the casino market more than a
decade ago?
MM: Whether through the advancement in
hardware, the increase in internet connectivity and
speed, or through the enhancements in software,
design, and programming, players’ demands have
changed dramatically. Players are now far more
sophisticated than they were a decade ago, and
are fully prepared to seek out the most rewarding
and engaging casino experience on offer. Players
are demanding a large and varied offering across
multiple channels, not just from the gaming content
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