B I T 8 / SPONSORED EDITORIAL
OPERATIONAL INDEPENDENCE
THROUGH OPEN PLATFORMS
BIT8’S CEO, ANGELO DALLI, SPEAKS TO EGAMING REVIEW ABOUT BIT8’S
OPEN PLATFORM WHICH ENABLES FLEXIBILITY AND INDEPENDENCE
ANGELO DALLI
tCEO
tBIT8
Angelo Dalli, CEO at
Bit8, is responsible for
leading the company’s
product development,
commercial, business
and technology strategy.
Angelo joined Bit8 as
CEO in 2013 and has
since led the company
through its initial growth
phase and its first
external financing round.
W W W. E G R M A G A Z I N E . C O M
O
pen platforms are an increasingly
popular option for modern online
gaming operators that want to focus
their energy and resources on marketing,
customer support, retention and experience
rather than being distracted by a lot of custom
development work that detracts from activities
that contribute directly to the bottom line.
The availability of quality content across
multiple product verticals like casino, poker
and bingo, from multiple publishers and game
suppliers makes it straightforward for operators
to source content that will be popular with their
player base and target country markets.
The Bit8 platform
Using the Bit8 platform, operators can mix and
match additional modules to achieve the precise
system that is needed. The modular design allows
any number of third parties to be integrated, with
our backend providing ‘backend of backends’
functionality across all manufacturers. This
permits the operator to achieve independence
from a single supplier and ensures that the
valuable player database always remains under
the strict control of the operator.
Content supplier independent platforms
like the Bit8 platform enable operators to free
up their resources, often making it cheaper to
maintain the underlying technology via flexible
licensing arrangements, while focusing on
the areas that matter most – marketing and
engaging with their players using advanced
retention and marketing tools.
As more operators use the same platform, the
constant input from various operators that may
be facing slightly different issues gives an overall
view of the state of the industry as a whole and
relentlessly drives continuous improvements.
The rise of cloud-based computing and server
virtualisation also enables even more cost savings
to be achieved on the deployment side of the
platform, driving efficiencies further.
Our vision for the future is that operators
will be utilising more AI technology to
automate a wide variety of laborious manual
work. From marketing campaign set-up and
targeting, identification of revenue optimisation
opportunities, automatic data drilldowns and
the latest adaptive user interface, AI technology
shaves off hours of work, while making
operations less dependent on specialised skills
and making the whole process more efficient.
The Bit8 solution
The end effect is that operators are not beholden
to one particular supplier that controls their
player database – Bit8 offers a standalone
solution that can be hosted entirely within the
operator’s own infrastructure together with
a hosted solution that is maintained by Bit8
personnel, but operating using the operator’s
own licenses. The platform shares only the
minimum amount of information necessary (often
just an anonymous unique player ID) with the
game content provider, thus ensuring that there
is minimal room for unauthorised or inadvertent
AI TECHNOLOGY SHAVES OFF HOURS OF WORK,
WHILE MAKING OPERATIONS LESS DEPENDENT
ON SPECIALISED SKILLS AND MAKING THE WHOLE
PROCESS MORE EFFICIENT
t ANGELO DALLI
t BIT8
data leaks. The separation between platform
provider and game content provider also ensures
that the operators achieve true operational
independence, as there are no conflicts of interest
at play. Bit8’s business mod V