R U S S E L L Y E R S H O N / T I TA N B E T. C O . U K / Q & A
Q&A
RUSSELL
YERSHON
u
HEAD OF UK
SPORTSBOOK
T I TA N B E T. C O . U K
RUSSELL YERSHON SPEAKS ABOUT
TITANBET’S AMBITIOUS PLANS FOR THE
UK MARKET AND WHY IT’S NOT WORRIED
ABOUT TAKING ON THE BIG HITTERS
A
ccording to some commentators, only major players
will be able to survive in a UK market forced to
adapt to increased regulatory burdens and tighter
margins brought about by new taxation. However,
Titanbet, and its head of UK sportsbook Russell
Yershon, is determined to prove the naysayers wrong
and build a brand capable of competing and thriving
in a post-PoC landscape.
In preparation for the new UK regime, Titanbet has
embarked on a marketing strategy which has seen it
secure a headline sponsorship deal with the UK’s most
read newspaper, The Sun, and signed-up iconic former
England and Liverpool footballer John Barnes as its brand
ambassador. eGaming Review caught up with Yershon
to find out how the operator will go about growing UK
W W W. E G R M A G A Z I N E . C O M
revenues, how it plans to stand out in a cluttered market,
and what impacts the PoC regime will have on the industry.
Q
A number of operators have withdrawn or are due
to withdraw their products from what is set to be an
ultra-competitive UK market post-PoC licensing and tax.
What makes Titanbet confident it can compete with the
big hitters?
We’re less bothered about competing with the big hitters
than we are about setting out our stall correctly. We’ll
do that by managing our costs and growing the business
in the right way. That means investing smartly in customer
acquisition and retention, and going the extra mile for our
customers. We also need to invest in our product, especially
mobile. In time we will grow our market share.
A
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