eGaming Review January 2015 | Page 79

R U S S E L L Y E R S H O N / T I TA N B E T. C O . U K / Q & A Q&A RUSSELL YERSHON u HEAD OF UK SPORTSBOOK T I TA N B E T. C O . U K RUSSELL YERSHON SPEAKS ABOUT TITANBET’S AMBITIOUS PLANS FOR THE UK MARKET AND WHY IT’S NOT WORRIED ABOUT TAKING ON THE BIG HITTERS A ccording to some commentators, only major players will be able to survive in a UK market forced to adapt to increased regulatory burdens and tighter margins brought about by new taxation. However, Titanbet, and its head of UK sportsbook Russell Yershon, is determined to prove the naysayers wrong and build a brand capable of competing and thriving in a post-PoC landscape.   In preparation for the new UK regime, Titanbet has embarked on a marketing strategy which has seen it secure a headline sponsorship deal with the UK’s most read newspaper, The Sun, and signed-up iconic former England and Liverpool footballer John Barnes as its brand ambassador. eGaming Review caught up with Yershon to find out how the operator will go about growing UK W W W. E G R M A G A Z I N E . C O M revenues, how it plans to stand out in a cluttered market, and what impacts the PoC regime will have on the industry.   Q A number of operators have withdrawn or are due to withdraw their products from what is set to be an ultra-competitive UK market post-PoC licensing and tax. What makes Titanbet confident it can compete with the big hitters? We’re less bothered about competing with the big hitters than we are about setting out our stall correctly. We’ll do that by managing our costs and growing the business in the right way. That means investing smartly in customer acquisition and retention, and going the extra mile for our customers. We also need to invest in our product, especially mobile. In time we will grow our market share. A 77