S P O R TS B E T T I N G / C O L U M N I S T
EXPERT OPINION
STANDING OUT
FROM THE CROWD
ROBERT PENDER
Robert Pender works
within the sports betting
sector advising gaming
organisations and
suppliers, providing
strategic insight into
ways to improve business
performance and drive
growth. He recently
advised Gala Coral on the
launch of its Flutter sports
betting product
Sports betting firms need
to embrace the challenge of
differentiation in order to
thrive in 2015, according to
consultant Robert Pend