Q&A CASUMO
ONE TO WATCH
>> Casumo co-founder Razmus Svenningson tells
eGaming Review why the company’s real-money
online casino experience is attracting attention
from the industry and loyalty from customers
A
mid all the talk of social and RMG
conversion, a handful of companies
are out there making it happen.
Casumo, founded in 2013 by Razmus
Svenningson and Oscar Simonsson, falls
squarely in that category and is beginning
to be recognised as a true innovator
bridging the gap between the two sectors.
The company takes familiar elements of the
online gambling and social gaming worlds,
and throws them together to create what it
describes as a ‘Casino Adventure’. Frustrated
by the lack of innovation in real-money
gambling, Svenningson says the company
has set out to challenge the normal online
casino journey by taking third-party games
and integrating them into a holistic gaming
experience.
It’s an idea which stands out from the
crowd and saw the company scoop eGaming
Review’s Rising Star gong at November’s
Operator Awards. “We’re still a small
company and most people have no clue
who or what we are,” says Svenningson.
“The Rising Star award helps us get new
people both in the industry and outside of
it to discover us. It’s also a seal of approval
that can help us win both our players’ trust
and future employees understand that we’re
a company that does new, interesting and
challenging stuff.”
And while unable to share any financial
information or player numbers at this stage,
Svenningson says the company’s growth
has been “awesome”. The future, it seems, is
bright.
“We’ve been overwhelmed and we stay
humble to the fact that we’ve exceeded our
expectations by far,” he says. “It warms us
that people seem to love the product and
that just makes us itch to get the next one out
that we’re working really hard on right now.
We have had awesome growth that we’re
proud of and that makes it possible for us
to re-invest in our product to create better
experiences for our players every day. That’s
what we believe in, doing great stuff. If we
build it, they will come.”
“WE HAVE HAD AWESOME GROWTH THAT WE’RE PROUD OF
AND THAT MAKES IT POSSIBLE FOR US TO REINVEST IN OUR
PRODUCT TO CREATE BETTER EXPERIENCES FOR OUR PLAYERS”
Razmus Svenningson, founder of Casumo
www.egrmagazine.com
eGaming Review (eGR): Can you describe
the idea behind Casumo?
Rasmus Svenningson (RS): Casumo is a
tech-startup and we’ve set out to create the
best player experience there is and in order
to do so we use technology as our magic.
Casumo is an entertainment machine and we
combine real-money gaming with elements
from casual or social gaming. This means that
Casumo is not only about playing games as in
the casino but also about collecting trophies,
winning valuables, gaining experience
reaching new belts and progressing in levels.
We have a depth in our product through
storytelling that unveils our universe and
provides meaning, direction and context to
what our customers are doing. Investing time
and energy in Casumo makes sense. It is an
advanced, layered product that is extremely
easy to use. Casumo is that buddy you love
to crack a joke with and it’s about the fun, the
excitement and the surprises.
eGR: How unique is what you do and who
do you see as competition, if anyone?
RS: We’ve been the odd one out from day
one, and we don’t mind. We do what we
believe in and we know where we are going.
We will continue towards that and we have
a sense of what we want to accomplish. We
can see that other colleagues in the industry
are getting inspired by us, as features pop up
here and there. That’s one of the best grades
we can get. I would imagine that we will see
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