eGaming Review January 2014 - Page 14

[P R O D U C T NEWS ] BWIN.PARTY CEO: “SOCIALISING” SPORTSBOOK WILL DRIVE GROWTH Teufelberger claims partnership with football’s biggest clubs will bear fruit Bwin.party is backing the launch of new mobile apps and a “completely new” socialfocused sports betting product to turn around performance in 2014, according to CEO Norbert Teufelberger. The operator revealed Q3 sportsbook revenues had dropped 10% to €52.9m  compared to the same period in 2012 as overall revenues tumbled 21%. Teufelberger blamed poor sportsbook margin and the shutdown of its Greekfacing site for the decline, but said a “completely new sports product” due for launch this month would be the first of many innovations. He said 35% of sports betting revenues now come from mobile and that a “revamped” mobile sportsbook client and CRM techniques would emerge in the next three to six months. Teufelberger also pointed towards new mobile releases in Italy – where it launched a new in-play betting product this week – and Belgium as key areas of focus. While remaining coy on the exact details of the product, Teufelberger stressed that greater engagement with fans would be a core part of the new offering. And he said bwin.party’s high profile sponsorship partnerships with the likes of Manchester United, Bayern Munich and Real Madrid would help boost growth with bwin.party working closer on targeted content for the clubs. “This is about much more than [putting] banner ads on [the clubs’] websites. There are a lot of things we are doing with those clubs that haven’t been done in the past,” he said. NEWS IN BRIEF PRODUCT LAUNCHES Betfair has launched an “industry first” television campaign with cash out values automatically updated during selected football matches broadcast on Sky Sports. The adverts give precise cash out odds using a link between Betfair’s API and Sky TV’s back-end. Ladbrokes has softlaunched the online offering of its Spanish-facing brand Sportium. The site is currently only available to Cirsa customers, with Lbpuestas customers forced to wait owing to problems caused by the operator’s migration to Playtech software. Paddy Power is to launch a new series of mobile and tablet applications between now and early Q1 in order to develop its mobile platform, the first of which being a mobile cash-out feature for its sportsbook ࠥ4