eGaming Review January 2014 - Page 100

SPONSORED EDITORIAL BETCONSTRUCT SPORTS FOCUS Powering up for 2014 With an exciting sporting year ahead, competition in egaming will be fiercer than ever. However, as CEO Suren Khachatryan explains, BetConstruct stands out from the crowd with its innovative solutions I f last year was relatively light on large-scale sporting events following the huge highs of London 2012, we are in for a treat in 2014 with the Six Nations and the Sochi Winter Olympics next month, and the highlight – the football World Cup in Brazil this summer. We’ve waited a long time for the competition to return to the land of samba, sandy beaches and arguably the world’s greatest footballing nation, and the passion, parades and partying promise to be spectacular. But it won’t just be buzzing on the pitch, in the stadiums and in the fan parks. The betting before, around and during the month-long tournament will be just as intense. The 2014 World Cup is not only the biggest sporting party; it is also the biggest event of the year, and potentially of this decade, for the betting industry and that means only one thing: competition will be fiercer than ever before. To succeed, sports betting operators will need to significantly stand out by offering unsurpassed user experience, promotions, customer support, and the best multi-channel technology, while also ensuring there is no downtime between now and when the winning team lift the coveted golden trophy. Best of the best There are many suppliers working across a number of highly competitive territories and sectors. What sets BetConstruct apart is our focus on providing affordable, cutting-edge solutions for small and medium-sized betting firms, enabling them to compete and succeed against the biggest in the business. We believe in a diversified market where all operators, however small, are as empowered as their largest Suren Khachatryan joined BetConstruct as CEO in 2011 after leading sales organisations in a number of countries. Since then he has transformed BetConstruct into one of the leading providers of gaming technology and data. He has a BSc degree in Commerce & Business Administration from the University of Birmingham. 98 competitor. With BetConstruct covering more than 14,000 live matches per month, more than 50 sports, and streaming more than 28,000 matches per year, operators’ success depends largely on their strategy and their ability to provide a quality service to their players. For the last decade we have built up market leading technology in not only sports betting for online and retail, but also poker, casino and skill games. BetConstruct’s powerful platform with its state-ofthe-art backend, affiliate and agent systems, content, marketing and risk management tools is backed by our team of more than 500 developers, traders and other specialists. “Power up your business” is our company motto and it is not just a catchphrase. It’s a call to action, which more than 40 clients in Europe, Asia and Africa heeded and have benefited from enormously. Relying on our expertise and experience in this constantly changing industry, BetConstruct confidently enters new regulated markets. We simply don’t rest. As a result, we are gaining more traction than ever before, winning more new business and new clients. BetConstruct is ready and expecting more operators to join us ahead of the World Cup and give their punters more betting opportunities. IGA Awards finalist BetConstruct’s achievements have been recognised not only by our partners, but also by the distinguished panel of judges at the 7th International Gaming Awards (IGA) who have shortlisted BetConstruct in the Technology Provider/Supplier category. Of course we hope to win the Award, but regardless – it is a perfect way to kick off what I predict will be a record year for BetConstruct. The day after the Awards, we open our stand at ICE at ExCel in London. The show keeps getting bigger and better, giving us a perfect venue to showcase our products. Many land-based operators and lotteries are looking to online, mobile and social gaming as a way to generate more revenue, to boost brand awareness and to remain as competitive as possible as the world becomes increasingly digital. BetConstruct provides the ultimate vehicle for them to achieve their goals. Along with sports betting, we deliver casino, including live dealer games streamed from the BetConstruct studio, poker and skill games suites as part of our turnkey white-label setup or modular integration. Operators have a choice of more than 200 standard and 3D slots, video poker, a full suite of table games, scratch cards, popular and exotic skill games, downloadable and instant-p