SPONSORED EDITORIAL
UKASH
PAYMENTS FOCUS
Incremental value
Christopher Dadd of Ukash discusses innovation in the online payments space and the company’s strategy since launch
The way people pay is rapidly developing, which is why operators need to take into account speed and security, and offer a variety of payment options in order to drive growth. Christopher Dadd, director of product innovation at Ukash, discusses how cash is spent online today and what both ecommerce brands and operators need to keep in mind when putting together customer acquisition and retention tactics. eGaming Review (eGR): In what ways has Ukash developed its business since launch and what innovations can we expect to see in 2013? Christopher Dadd (CD): Since launching in 2005, Ukash has been adopted by many major, global egaming operators, and the feedback we have received is that our payment assurance is very important, as is the simplicity of the product for player conversions. For the operator, it also enables access to new market segments to drive incremental value, together with assured funds from more than 55 countries. Ukash enables operators to process payments safely and securely from geographies globally. Ukash enables players to pay online using cash, giving them control and security. Players can deposit their cash online making Ukash a very convenient payment option within the gaming sector. We work with a whole host of gambling operators and offer an attractive proposition for multi-platform operators, including a number of pure mobile gambling merchants. To load value into their gaming accounts, consumers only have to enter Ukash code details, which is simpler and more convenient to do on a mobile phone compared to using traditional card payment methods. We are making it easier for customers to access their winnings due to many leading gambling merchants adopting Ukash With