[D ATA ]
THE HIT PARADE
PERFORMANCE OF UK EGAMING WEBSITES DEC 2012
Site Jennings Bet Poker Jennings Bet Casino Bet365 Poker 32Red Casino 888 Poker Partybets Casino Bet365 Casino Party Poker Totesport Casino Stan James Poker Betclic Poker Poker Room Sportingbet Poker Paddy Power Poker Winamax Poker Sky Poker Betfred Poker William Hill Online Poker 888 Casino Bwin Poker BetVictor Poker Coral Poker Stan James Casino Poker Stars William Hill Online Casino Unibet Poker Betsson Poker Blue Square Poker Gamebookers Casino Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Average Performance (seconds) 1.782 2.466 2.915 3.287 3.594 3.760 4.108 4.134 4.142 4.212 4.299 4.384 4.413 4.416 4.608 4.629 4.756 5.019 5.108 5.249 5.427 6.214 6.345 6.538 6.568 6.587 6.870 6.965 7.274
Which companies are topping the hit parade in the Hitwise, Nielsen Online and Gomez charts this month?
DATA SITES RANKED BY PAGE IMPRESSIONS DEC 2012
UK Rank 1 2 3 4 5 6 7 8 9 10 Domain Betfair The National Lottery Gala Bingo William Hill Sports Betting Ladbrokes Sportsbook Paddy Power Racingpost.com BETDAQ bet365 King.com Market Share 15.56% 11.66% 9.60% 5.15% 4.54% 4.32% 3.59% 3.31% 2.53% 2.30%
ADVERTISING DATA
DEC 2012
UK
Top 5 Casino/lotteries/bookmakers advertisers
Advertisers JackpotJoy/ Juega Tu Suerte William Hill National Lottery BetFred.com PKR SWEDEN
Campaigns 49 19 16 8 7
Banners 128 62 45 17 27
Top 5 Casino/lotteries/bookmakers advertisers
AUSTRALIA Rank Domain 1 Tatts 2 Tabcorp Wagering 3 Sportsbet.com.au 4 TABOzbet 5 Unibet Australia 6 Betfair 7 TAB New Zealand 8 bet365 9 Yazino 10 Centrebet
Market Share 19.07% 15.12% 9.44% 8.83% 6.13% 3.86% 3.24% 2.85% 2.84% 2.84%
Advertisers Karamba Hopa JackpotJoy/ Juega Tu Suerte Bertil Bingolotto FRANCE
Campaigns 10 7 7 5 5
Banners 21 19 27 17 10
Top 5 Casino/lotteries/bookmakers advertisers
Advertisers Zeturf Fdjeux - Française des jeux - Loto Everest Poker LudoKado Prizee GERMANY
Campaigns 4 4 3 3 3
Banners 5 18 19 17 15
AVAILABILITY OF UK EGAMING WEBSITES DEC 2012
Site Sky Poker Jennings Bet Poker Chili Poker 888 Poker Poker Room Unibet Poker Bwin Casino Winamax Poker Bwin Poker Jennings Bet Casino Sportingbet Poker William Hill Online Poker 32Red Casino Coral Poker Betsson Casino Betfair Poker Boylesports Poker Partybets Casino Ladbrokes Casino Genting Poker Unibet Casino Totesport Casino Blue Square Poker Gamebookers Casino Betclic Poker Sky Vegas Casino William Hill Online Casino Betsson Poker Blue Square Casino Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 16 16 19 20 21 22 23 23 25 26 27 28 28 Availability (%) 99.76 99.74 99.61 99.60 99.58 99.55 99.51 99.50 99.47 99.46 99.38 99.36 99.35 99.32 99.29 99.28 99.28 99.28 99.26 99.23 99.19 99.18 99.17 99.17 99.14 99.12 99.08 99.05 99.05 US Rank 1 2 3 4 5 6 7 8 9 10
Top 5 Casino/lotteries/bookmakers advertisers
Domain Market Share WorldWinner 14.26% King.com 5.04% ScoresAndOdds.com 4.16% Lottery Post 3.58% Covers 3.27% FreeSlots 3.06% Texas Lottery Commission 2.70% Florida Lottery 1.99% Michigan Lottery 1.95% Massachusetts State Lottery Commission 1.90%
Advertisers Campaigns Sunmaker Entertainment 4 Tippdienst.de 2 PKR 2 Deutsche Fernsehlotterie 1 Guenther 1 SPAIN
Top 5 Casino/lotteries/bookmakers advertisers
Banners 4 5 9 2 15
Advertisers Ventura24 Lotopia CIRSA Casino Gran Madrid bwin/betandwin
Campaigns 25 16 10 9 6
Banners 133 31 27 37 6
The Gomez platform enables organisations to test the performance, availability and quality of web and mobile applications across all users, browsers, devices, geographies and data centres by using a global network of over 150,000 locations. Over 3,000 customers worldwide use Compuware Gomez to increase revenue, build brand loyalty and decrease costs.
Hitwise is the leading global provider of online competitive intelligence services, used by some of the world’s most successful companies to inform their online marketing decisions. Each day, Hitwise monitors how more than 25 million internet users interact with over 500,000 websites across 160 industry categories. For more information, visit www.hitwise.com
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, world of mouth, commerce and consumer behaviour. Nielsen Online enables clients to make informed business decisions regarding their internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com
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