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What cashless society?
Jens Bader of paysafecard talks to eGaming Review about trends in the payments industry and the launch of its new “my paysafecard” feature
On the back of strong growth in 2012, paysafecard has launched a new online cash-based payments service, which it believes is something truly unique in the sector. Jens Bader discusses the details of the launch with eGaming Review. eGaming Review (eGR): With 2012 already seeming a distant past, how would you sum up 2012 for the payments industry in general, and for paysafecard in particular? Jens Bader (JB): 2012 has been a pretty eventful year for us. As we all know, the market environment changed a lot; local regulation has been one of the predominant topics, but also regulation kicking in around payments services here in Europe has kept us very busy. There were a number of different things in 2012 that changed our usual way of doing business as we had to adapt to a new market environment. For paysafecard it’s been a year where we have had 20-25% growth, successfully launched our product into additional countries and seen paysafecard being used by customers in new industries outside of our core gaming and online video gaming verticals. Our commitment to the egaming industry in 2013 will remain very strong with new country launches, new product features and dedicated industry specialised teams to manage our partners. eGR: The company has launched a new feature known as “my paysafecard” whereby customers are able to now register an account with paysafecard. Can you tell us more about this? JB: The idea behind my paysafecard is centred on two main areas. First, the ability to offer cash-based payment services in other industries and verticals outside of gaming. And second, but just as important, the ability to provide our product to industries very close to gaming, such as ?nancial spread betting and FX platforms. In addition to this, it will enable consumers to withdraw funds to my paysafecard, giving the new feature a perfect ?t for the egaming sector and a natural development of our products and services. We knew that the requirements for payments options in these other markets and sectors would be signi?cantly different, so we had to build additional functions and features. What we did, in-house, is design and build an online cash account where people can sign up for free, deposit their paysafecard PIN(s) into their account and keep a cash balance online. This keeps true to our core advantage, which is enabling consumers to pay online using cash, but now with the great added
It’s really the only solution out there where customers still have the benefit of paying with cash, are not required to provide a credit card, debit card or bank account but are able to pay using an account based service
bene?ts of having the functionality of an account which they can access wherever they are. It’s a completely unique service to the market. It’s really the only solution out there where custo ?W'27F????fRF?R&V?^??B?b???rv?F?66??&R??B&WV?&VBF?&?f?FR7&VF?B6&B?FV&?B6&B?"&??66?V?B?'WB&R&?RF??W6??r?66?V?B?&6VB6W'f?6R??6fV6&Bv2??&??R?6?F???F?FV?fW"F??2?Wr6??WF???F?F?R?&?WBv?F??W"????W6RFV6???6?6&??F?W2?B?W"W?FV?6?fR?WGv?&??b&WF???WF?WG2?v??6?&RF?R6?&R?b?W"'W6??W72????'F?F???B?W?6????V?B???W"6??6WB?bF??2?v2F?BF??2?WrfVGW&R6??V?B??B&WV?&R???b?W"F??W6?G2?b'F?W'2F?F???FV6???6?v?&?v?G6?WfW"???6fV6&B?2&VV?V?&?VBf?"???W"'F?W'2WF??F?6??g&???W"6?FR?Tu#?f????v??r??g&??F?B??6fV6&B?26VV?7V6???7&VF?&?R7V66W72?Bw&?wF???6??7V?W"W6vR?fW"F?P???V?2&FW"?44?B?6fV6&B??2??&RF??"?V'>( ?W?W&?V?6R??F?R????R?B??&??R??V?G2??GW7G'??B?6fV6&B?R?VG2F?Rv??&?'F?W"??vV?V?BFV?F?B?fW'6VW2??6???W&6???W&6??B&V?F???6??27&?72326?V?G&?W2?c ??wwr?Vw&?v???R?6????