eGaming Review April 2012 | Page 51
TECHNOLOGY FOCUS MARKET
Staying on-trend Aristocrat- Thinking
Maxim Terehovich of CTXM talks to eGaming Review about the latest market trends
CTXM
SPONSORED EDITORIAL
outside the box
Keeping up with the latest developments in a booming industry can be a difficult task. Maxim Terehovich, COO/CTO at CTXM, explains how his company managed the mobile explosion while succeeding in creating a unique offering.
Sam Nickless of Aristocrat explains how one of the leaders of the land-based slot world is taking its premium games to a eGaming Reviewof new channels, including range (eGR): What are CTXM's latest developments? Maxim Terehovich (MT): CTXM continues to support the big the online market. egaming operators worldwide with innovative and imaginative
gaming solutions. We’re increasing our footprint and have made further inroads into a number of fast emerging markets, such as Asia with our expansion of the BET16 Casino. Worldwide, CTXM customers can choose from more than 130 in-house developed and fully customised gaming applications. We’ve enhanced our services by increasing the possibilities and convenience of operators’ marketing tools such as tournaments, rebates and jackpot campaigns. Our win-win promotions secured operators higher earnings via simple and easily con?gurable added-value campaig ?? ?[H ^Y\??[???H??\?[?^?][????X] ??\? ?? X? ???[?\?[ ??^ \?Y[??Y[?[?? ?^??]??X] \?\???X] ?[?^?][???]?[?[H ]??H? [??Q????? [?H[??\?H ^Y\? ?][?[??U??x?&]?HXYH^ [??]?H[??\?Y[?[? ?\?X\??[?? ^Y\??Z]?[?\?[? ?Y?\?[??\? ?[]?\??[Y\? ][??\?H ^Y\? ?][?[?[?^ [?Y ^K][YK?H ??XX?[?H??X] ?[XZ[??[??[?H?\?[???]??\?]H[? ?]?]?X???\??] ?X?]?H? ?[??] \? ^[?] ????]?\? ^Y\??]?H??YH ?^ X?[?H[? \?\???X] \?\? ?\?X[Y??X? ?[?]?[?[?\?\?[?? ??[[?\?H?]??[?\?][?? ??XX?[?K ? ?Y[? ?? ?\?HH??H[[Y[???\??[?H ???[??x?&]?H[????]Y ?\\?[? ?Y[??[YH?[??[?[] KY?]Y[??\?X[ ?\?? ][?? ?] ?\? ?X????PVSHT?R?P??\?????????K?HX[?Y?\?X?]?]Y\? ?[]Y ?]?[?Y[????\[?H ?? X?[? ?\??X?\? ???[??\?X?\?[?? ?[][??\ ? ?] \??\??[???\[?H ?? X? ?\?[\????X][???]? ?[\??[??[ ?? ?[\????\[?HX\??][??[???[?]?[?Y[? ????\X?? ]XZ?H??[ \? ?][??[?[?[X][??X\???H H ??Y[???] ?H]?H???Y?X?Y?\? X?H?[Y\?H ?Y][?[]?\?[??] ?Y[? H [?[??\?[?H X? \?]??H ^Y\? ??? [H? H ??XX?[?H[? H?\?[?H???\??]]?H ^Y\??]?]][?? ??\? ? X?H?[Y\?\?????K??x?&]?H\ YY X?????H[?\?Y??QS?HT? ? \???[\?H[? X???Y[? H\ X[ [?[??[Y[? ??Y[?[?? YY[?8?&[Y\?X?[??[ Y\?Y?[?x?&H?X][??H ???\??]?H[?^?][???\ X?X?[??[? H?\?H?N?\?Z[?? ????Y?H HXZ??] H?Y[ ??Y??] H?\?[??^ \?Y[??K??\?Y?[Z[?? ]??H?Y[?[?X?[?? ??X?][?X?8?&H\? ?\?[?]]?\?[???X?8?&H\?[?Y?]\? H?[Y?[Z[?? ?? X? ?[??N? ?? ????]?H?\?[???\?[?? ??\??Z[??[?[H?Y[?[?? YY[? H8?&[Y\?X?[??[ Y\?Y?[?x?&H[? ????Y?H?\?[??\??Z[?? ????Y?H HXZ??] H?\ X?X?[??[? H?\?H?x?&H ?[\??[Y\??\? \? \\? HY?[Z[??\ X?][??N?\ ?\?[?]]?\?[?? ??X?][?X?8?&H\??Y[?[?X?[?? ??X?YQ???]X?8?&H\??Y[?[?? YY H
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