Optical Prism September 2020 | Page 6

EYE FOCUS | VISION & VOICE “How has COVID-19 changed the eyecare industry?” “The eyecare community has come together in remarkable ways to meet the challenges of the COVID-19 pandemic – a testament to the resilience of our community. One of the biggest challenges for eye care providers has been finding the resources they need to navigate the implications of the pandemic on their businesses. To meet this challenge, a group of vision community leaders came together to create ReopenEyecare.com, a digital platform with timely tools and information eye care providers need during this time. Knowing that market conditions will continue to evolve, myself and a team of eye care providers are working closely together as an advisory board, along with The Vision Council, to advise on future content and improve the functionality of the website.” DR. JUSTIN MANNING, OD, MPH, FAAO, and executive vice-president for professional strategies at Healthy Eyes Advantage Inc. and the leading member of ReopenEyecare.com’s advisory board. “The rapid spread of COVID-19 resulted in a parallel flood of online information - much of which turned out to be false! Take, for example, the claim that contact lens wearers should switch to spectacles as they would provide ‘better protection against the virus that causes COVID-19.’ A group of international researchers investigated and found no scientific evidence of an increased risk of developing COVID-19 for contact lens wearers. The pandemic has provided an important reminder to eye care practitioners (and hopefully their patients) of the need to cautiously consider all sources of coronavirus information. ‘Dr. Google’ is rarely as accurate as qualified practitioners.” DR. LYNDON JONES, director, Centre for Ocular Research and Education, University of Waterloo. “A highly anticipated 2020 for optometry instead dramatically changed the way we deliver care, keep up-todate on the industry and manage our practices. During COVID-19, optometrists increasingly provided eye care services by phone and video. Meanwhile, the OAO transitioned from its annual symposium to online learning. Now as we reopen, we are operating our offices more efficiently in order to compensate for reduced patient volumes. With our commitment to safety and success we will make it through this challenging time together.” DR. RADHIKA CHAWLA, vice-president of the Ontario Association of Optometrists. 6 EYE FOCUS | September Digital 2020