International Projects
EESTEC as BRAND
Text: Miloš Denic, LC Belgrade
Photographs: Miloš Denic, LC Belgrade
What is the first thing that comes to your
mind when you think and hear EESTEC? Let’s
make and present our organization as a brand
it deserves to be! The Design Team and I are
working, for almost 2 years, on the EESTEC
Branding Guide, a document with guidelines
and important information to keep our organization recognizable.
To understand branding, it is important to
know what brands are. A brand is the idea
or image of a specific product, service or
organization that consumers connect with, by
identifying the name, logo, slogan, or design
of the organization that owns the idea or image. Branding is when that idea or image is
marketed so that it is recognizable by more
and more people, and identified with a certain
service or product when there are many others who are offering the same service or product. EESTEC Design team and PR team are
working on branding not only to improve our
brand recognition, but also to create a good
reputation and a set of standards, which the
organization should strive to maintain or surpass. We are building EESTEC’s face.
Branding is also a way to build an important
organization asset, which is a good reputation. If an organization has no reputation,
or a less than amazing reputation, branding
can change that. Branding can build an expectation about the organization, services or
products, and can encourage members to
maintain that expectation, or exceed them,
bringing better projects, events and services
to the market place and students world.
EESTEC’s brand can be used as a tool by
which we can promote goods and services
to secure future sponsorships and company
donations. It means that if we present our organization in the right way, we will make fundraising and future partnerships much easier
because we will be recognized.
As viewed by consumers (students) a brand
is the promise and delivery of a