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EDITÉUR PLUS
S E LV E D G E
Story: Bekiwe Hlongwane
Each time I saw Dino Perotti at SA Fashion Week, he was wearing
Selvedge, and he looked good. It’s always good to see someone
with faith in their own brand. The aim of the brand is to provide
men with clothes that give them the edge as they confront and
overcome the challenges that modern life presents to them. The
range of fitted shirts and trendy jackets do make men stand out in
a crowded room. Selvedge clothing is both stylish and comforta-
ble. It is valuable while being accessible to every man.
As South Africans shoppers begin to choose quality local brands
over cheap, factory-made foreign brands from the Far East,
growth is on the horizon for the Selvedge brand. The sustainable
approach they have taken in their supply chain means that they
design South African fashion for the South African man.
Follow the remarkable Dino family and the Selvedge brand as
they continue to write the future of trendy South African mens-
wear.