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EDITÉUR PLUS
JASMINE CLOTHING
Story : Chelsea Pitt
Compassionate , feminine and classically sensual , that is what every woman wants out of a dress . Eloise Marais takes retro and transforms it into pieces that exemplify the nostalgia of the past . Founder of jasmine studio and growing fashion designer , Eloise grew up in Pretoria attending Afrikaans Hoër Meisieskool and then later went to what is now known as Vega school of Design .
Finding her love for fashion since the age of 12 she has gone on to reach great heights , with her pop up being exhibited at the SAFW pop up in Brooklyn , Pretoria recently . “ Some of my earliest memories are of me waiting in anticipation for every new Barbie movie to come out , not because I ’ m that excited for the story , but because I was excited to see what new dresses she was going to wear this time .” Jasmine design studios is founded on the on the woman trying to prove herself in a ‘ man ’ s world ’, and how the aesthetic of the woman is lost in favor feminism . She takes this element and creates collections that radiant playfulness which women can feel beautiful and powerful in . Inspired by old Hollywood she creates collections that spark smiles on her customers faces . Sometimes her inspiration , however , sparks from nature or even people such as for her spring collection at the SAFW pop up , where her inspiration came from all things floral .
Her materials range from lightweight stretch fabrics to even t-shirt fabrics , constantly challenging herself she keeps her designs elaborate to create balance between the simplicity of the material and the design .
Love simplistic , elegant pieces that take you back to a less complicated time then make sure you have one of Eloise ’ s pieces in your closet .
EDITÉUR PLUS / THE FIFTEENTH ISSUE