18
EDITÉUR PLUS
WINNER OF THE NEW TALENT SEARCH
2017 - MMUSOMAXWELL
“We definitely in a good place. Having met and spoken to the designers m. I think they definitely
have their heads skewed on the right way. They get the beautiful combination of being a creative
and having a business mind. That kind of puts me at ease “Papama begins. The 8 collections showed
what Amber Grant in the trend report explains as conscious consumption where the focus on was
on handcrafted pieces that praised the makers as well as revealed ethnical sourcing. With a majorly
of the collections taking from personal experiences and inspirations from the designers own
environment they demonstrated authenticity.
The official opening show at fashion week on the 24th of October left the audience captivated As
they indulged in the variety of the collections. An early judge favorite MmusoMaxwell was left in awe
when announced that they were the official competition winners for South African Fashion Week
Sunglass Hut New Talent Search 2017. The duo winners MmusoMaxwell collection showcased the
innovative use of simplistic and inexpensive textiles in combination with higher priced fabrics that
provided a comprehensive variety of neutral tones with balancing dark palette combination.
Their inspiration is drawn from a “makhoti” which means wife. Their aim was to create a collection
that caters for the modern wife getting married, affordable but still maintaining sophistication.
The collaboration between Sunglass Hut and South African fashion week has been a huge success.
The announcement of the new sponsor as well as what the new talent will have in store for us next
year is much awaited